The global male colour cosmetics market is expected to register new growth opportunities during the forecast period. The market is projected to rise at a CAGR of ~11% between 2019 and 2029, Future Market Insights foresees high growth for the market.

Globally, rising internet penetration and adoption of e-commerce are the factors expected to fuel the revenue growth of global male colour cosmetics market, owing to growing number of customers using digital technology for mobile transactions and purchasing various products through online platform. In order to capitalize on millennial that are tech-savvy, companies in male colour cosmetics market are engaged with consumers through the use of social media and other digital avenues to advertise their products and increase the market share via online sales revenue. Increasing online sales and use of e-commerce for selling FMCG products in North America, East Asia, and South Asia has led to surge the growth of B2C business in the consumer goods sector. Over the years, consumers’ behaviour has drastically changed and are more inclined towards researching about products online and purchasing various products such as men lips sticks, men foundation creams, and other products through e-commerce.

Key Takeaways from the Male Colour Cosmetics Market Study

  • According to the report, key market players are likely to focus on the product penetration Latin America and South Asia. Manufacturers of male colour cosmetics are shifting their focus toward natural and organic ingredient in the products. Increasing awareness coupled with look conscious behaviours of men with regard to men’s colour cosmetics is one of the major reasons for men to opt for natural and organic products. To target this untapped group, companies are developing novel products with natural ingredients, which in turn is expected to boost the demand for male colour cosmetics in the near future. Moreover, product advertisement related to customer sentiments is the key strategy adopted by male colour cosmetics companies.
  • The Latin America is forecasted to witness high growth rates due to increasing company’s penetration in the region and increasing product awareness among men in the region. Strengthening sales channels in the Latin America and Middle East & Africa is anticipated to create significant expansion opportunities for players in the global male colour cosmetics market.
  • E-commerce sales channel is estimated to generate high revenue in the forecasted years for the male colour cosmetics market owing to increasing internet usage among consumers.

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Celebrity Endorsement to Inspire Consumer’s Buying Behaviour

An emerging trend in the male colour cosmetics market is the increasing number of key players appointing various celebrities from the field of sports and films to endorse their products, with an objective to influence consumers to adopt the same. For instance, David Beckham & L’Oréal has entered into a partnership for male product promotion under the brand ‘HOUSE 99’.  The brand is engaged in offering Natural Bronzing Effect Moisturising Gel.

Who is winning?

Some of the key players operating in the male colour cosmetics market are as L’oreal, War Paint, Koh Gen Do, Calven Klein, 4VOO, Glossier Inc., Guerlain, Hourglass, Formen Inc., Mens MakeUp, Menaji Worldwide LLC, Chanel and others

Several leading market players are engaged in partnership with other stakeholders to increase their product offering across the world. Moreover, companies are engaged in product innovation, launches, and advertisement on social networks to promote their products.

  • In 2018, Chanel launched its first make-up line for men, ‘Boy De Chanel’. The product launch comprises of an eyebrow pencil, a foundation and other products.

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The global male colour cosmetics market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.

Product Type

  • Lip Products
  • Face Products
    • BB Creams
    • CC Creams
    • Concealers
    • Blotting Powder
    • Beard Colour Sticks/Pens
    • Face Foundations
  • Eye Products
    • Under Eye Cncealer
    • Kohl
    • Eye Linear
    • Eyebrow Pencils
  • Other Products

End User

  • Individual
  • Commercial


  • Natural/Organic
  • Synthetic

Price Range

  • Premium
  • Mass

Sales Channel

  • Hypermarket/Supermarket & Others
  • Speciality Stores
  • Drug Stores
  • Online Retail
  • Department Stores
  • Beauty Stores
  • Multi-brand Stores
  • Direct Sales


  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East and Africa

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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.


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