Future Market Insights (FMI) in a new report has projected online clothing rental market to exhibit solid growth between 2021 and 2031. The market is projected to reach US$ 1.8 Bn by 2021. The subscription model is becoming a new trend in the clothing rental business. It appeals to retailers who are under pressure to cater to shifting consumer inclinations before certain designs lose favor.

Even with declining garment sales, the clothing rental industry is strolling assortments down the subscription model plans with an end goal to reach its customers. The subscription model does not just give clothing rental organizations experience to potential customers, it creates recurring revenues. However, it can save retailers the expenses associated with traditional brick-and-mortar stores. The clothing rental subscription and rental market also provide designers with fast insights into shopper’s inclinations. Moreover, the online clothing rental subscription market is extending its customer’s reach by obliging specialty/niche markets. Some of them are adopting innovative strategies to gain traction. For instance, Gwynnie Bee offers rental clothes for plus-sized shoppers – something that has been disregarded by other online clothing rental retailers.

Meanwhile, Union Station intends to remove the nuisance from buying bridesmaid dresses, which are regularly costly and purchased by the taste and style of the lady, not the wearer. The firm empowers ladies to choose their bridesmaids’ dresses, which would then be able to be returned after they have been dry-cleaned.

Thus, online clothing rental is intended to help the customers curb expenditure on buying new clothes for any special occasion/purpose.

Request Sample PDF Brochure:

Key Takeaways from the Online Clothing Rental Market Study

  • FMI in its latest study has forecast the market to rise at a CAGR of ~11.0% between 2021 and 2031
  • The U.S. has emerged as a highly lucrative market, accounting for nearly 95% of the North America market
  • The U.K. is projected to register 11.8% Y-o-Y growth in 2021, performing exceedingly well within the Europe market
  • Germany and France will continue exhibiting high demand for online clothing rental
  • Within East Asia, the demand for China and South Korea is expected to be higher than Japan

Online Clothing Rental Market

COVID-19 Causing Disruptions in Online Clothing Rental

Prior to the COVID-19, online clothing rental was set to achieve sustainability, but the pandemic has caused significant disruptions as events such weddings, social gatherings, and other occasions were cancelled due to the imposition of lockdown in various nations across the world.

Companies such as Rotaro, Rent the Runway, and others saw a decline in the number of rental requests. As the online clothing rental companies are primarily event-based, so when there have been no events and people are not going out in the pandemic period which in turn had a profound effect on the clothing rental business.

Inquire Before Buying Research Report:

Who is winning?

Some of the key players operating in the online clothing rental market are Rent the Runway, Rotaro, GlamCorner Pty Ltd., Gwynnie Bee Company, Mine for Nine LLC, Dress Hire AU, ThreadTread, Nuuly, Rent The Front Row LLC, Dress & Go Company, Chic by Choice Company, Style Lend Company, Rent It Bae Company, Mr. & Ms. Collection, The Secret Wardrope, Banana Republic LLC, Le Tote Company, and Lending Luxury, among others.

  • In September 2020, to meet the changing preference/needs of today’s shoppers Rent the Runway implements new clothing subscription model plans which include dry cleaning and rental coverage, free shipping and returns, and members-only discounts. Further, the company is also using sustainable strategies to improve the environment by using recyclable garment bags.
  • In 2019, the Gap Inc. owned company Banana Republic LLC had partnered with CaaStle and launched ‘style passport’ an online rental subscription for women. This would help the company to connect with millennials and Gen Zs who would to experience fashion in a sustainable manner.
Online Clothing Rental Market by CategoryProduct Type

  • Knitwear
  • Trousers & Jeans
  • Jumpsuits
  • Suits & Blazers
  • Coats & Jackets
  • Skirt & Shorts
  • Ethnic Wear

Business Model

  • Standalone Model
  • Subscription Model


  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)

Consumer Orientation

  • Men
  • Women
  • Kids


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania
Request a Complete TOC of this Report with figures:

Get Valuable Insights into Online Clothing Rental Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global online clothing rental market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the online clothing rental market based on the product type (knitwear, trousers & jeans, jumpsuits, suits & blazers, coats & jackets, skirts & shorts, and ethnic wear), business model (standalone model, and subscription model), end-user (business-to-business {B2B}, business-to-consumer {B2C}, and consumer-to-consumer {C2C}), and consumer orientation (men, women, and kids) across seven major regions.

Read Related Reports:


About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.


Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Browse latest Market Reports: https://www.futuremarketinsights.com/reports
LinkedIn| Twitter| Blogs 

Leave a comment

Your email address will not be published. Required fields are marked *