Sponge and Scouring pads Market will particularly gain due to Rising Middle-Class Population and their Willingness to Spend on Efficient Cleaning Solutions

The sales of sponges and scouring pads. According to Future Market Insights (FMI), the market is expected to rise by more than 4% between 2020 and 2030.

Sponge or scouring pads are abrasive products made from polymer or steel. These are among essential household items and have more to do with functionality than design. Future Market Insights (FMI) suggests that the market for sponge and scouring pads has impressive growth potential. It is expected to gain momentum at an accelerated pace in the near future.

Scouring pads or sponges are improvement over metal sponges, steel wool, scrappers, and similar more abrasive products. They also offer better efficiency, without causing any damage to utensils while rinsing. Most companies are expected to leverage these attributes to gain edge in the market.

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FMI offers in-depth insights into the global sponge and scouring pads market. Some of these are:

  • Overall demand growth is projected to remain over 4% till 2030
  • Among materials used steel will remain more popular. Early entry has enabled steel-based sponges and scouring pads to penetrate deeper into the market
  • Polymer-based scouring pads are cheaper than their steel based counterparts. Higher demand for polymer scouring pads is likely especially for cleaning more delicate surfaces
  • Kitchen utensils will account for higher share in the market among applications
  • Household spending on sponge and scouring pads reported to increase in first half of 2020
  • Online sales of sponge and souring pads reported three-fold increase in H1 2020 comparing against H1 2019
  • Regionally, North America is expected to remain highly lucrative market for sponges and scouring pads

“Significant growth is likely in the household segment. The rising population and higher focus on maintaining clean environment in homes will drive demand in the category. The market will particularly gain due to rising middle-class population and their willingness to spend on efficient cleaning solutions,” said a lead analyst at FMI.

Who is winning?

Global sponge and scouring pads market is largely fragmented with a handful of companies have worldwide reach. Though, in terms of market value, these global corporations lead the share cart. Almost three fourth of the companies operating in global sponge and scouring pads market operates locally. Since, it is a low complexity and low valued products all such small and large companies have sponge and scouring pads in their portfolio as a subset offering of a large SBU.

Some of the leading companies operating in the sponge and scouring pads market are The Clorox Co., Reckitt Benckiser Group Plc, The Procter & Gamble Co., The Libman Co., and Unilever Group,  The Crown Choice; Scrub-It, O-Cedar, 3M, Weiman Products, LLC.., Amway, among others.

They are more likely to focus on expansion of their ecommerce presence to reach wider base of consumers. Besides this, they will continue investing in product launches and advertising campaigns to gain competitive edge.

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Key Segment

Product Type

  • Sponges
  • Sponge Scrubbers
  • Hand Pads

Material Type

  • Steel
  • Polymer


  • Commercial
  • Residential

Price Range

  • Economy
  • Mid-Range
  • Premium

Sales Channel

  • Wholesalers/ Distributors
  • Modern Trade
  • Convenience Stores
  • Departmental Stores
  • Specialty Stores
  • Online Retailers
  • Others


  • North America
  • Europe
  • Middle East and Africa
  • East Asia
  • South Asia
  • Oceania
  • Latin America

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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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