The global BB Cream Market is being Driven by the Rising Adoption of Skin Care Products

The BB cream market is expected to surpass a valuation of US$ ~ 3,433.2 Mn in 2021 and at a CAGR of approximately ~9.1% through 2027. Consumers are nowadays preferring clean label beauty products. Generally, products that offer benefits to health and contain herbal ingredients are preferred by the consumers. Consumers are aware of the benefits of using organic and herbal products through social media platforms and in general. Natural skincare products enhance skin color and fade wrinkles and dullness.

BB cream is gaining popularity in the region, as these lightweight foundations carry multiple skincare benefits moisturizer, primer, and SPF all in one convenient tube. Also, BB creams help even out the skin tone, smoothen fine lines & imperfections, boost glow, provide 24-hour hydration, and SPF protection.

The natural naked finish and product simplicity of BB creams has attracted a large percentage of the female population in the country. Increasing urbanization has led to changes in the lifestyle of consumers which is driving the demand for innovative cosmetic products in the market.

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Moreover, increasing population of working women aged 25 and over is another factor driving sales of premium quality makeup and grooming products including BB creams.

As per the statistics of the Catalyst, less than half (~47%) of all women account for the global workforce. Working females are self-dependent, they tend to spend a decent amount of income on their appearance and hobbies. Women emphasis on personal appearance is a key growth driver for the market.

Time-saving is another major factor that is attracting customers. Initially, BB creams were introduced to target young people, especially women who want to hide pimples as well as uneven skin tones. Later on, BB creams targeted young mothers who have less time but want to look good without having to engage in complex make-up procedures. Hence, BB creams became a perfect solution for young mothers.

.Key Takeaways from the BB Cream Market Study

  • Among the global BB cream market’s skin type, the largest is Combination, which represents US$ 996.9 Mn of the market in 2021. It is growing rapidly over the course of the forecast period, and this absolute growth is larger than any other segment.
  • The popularity of BB cream has spread to South Asia, mainly in Korea. Apart from its benefits, the fact that it helps to reduce the time required to apply makeup has attracted a large number of women.
  • The rising demand for BB creams was primarily witnessed among the working-class population, which does not have the time to spend on an elaborate make-up routine.

Impact of COVID-19 on the Market

The outbreak of the novel coronavirus pandemic has hampered the demand for cosmetics and personal care products, as the purchasing power of the customers were changed. As per the World Bank, the global economy is poised to stage its most robust post-recession recovery in 80 years in 2021. However, with the public and government support and vaccination drive, again the economy is coming on a track.

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Who is winning?

Leading manufacturers of BB cream are focused on aggressive promotional strategies and advertisements that have driven sales growth of BB cream globally. Major players present in the BB cream market are L’Oreal S.A., The Estee Lauder Companies Inc., Shiseido Company Limited, Unilever, Christian Dior SE, Revlon, Inc., Coty Inc., Avon Products Inc., Missha US Inc., The Clorox Company, L’Occitane International S.A., AmorePacific Corporation, Stila Styles LLC, Tarte Inc., Lancome SA, Groupe Marcelle, Bobbi Brown Professional Cosmetics Inc., Physicians Formula Holdings Inc., Clinique Laboratories LLC, Dr. Jart., Shiseido Company Limited, Unilever, Christian Dior SE, Revlon, Inc., Coty, Inc., Avon Products, Inc., and Missha US Inc. among others.

Global BB Cream Market by Category

By Skin Type :

  • Dry
  • Normal
  • Oily
  • Combination
  • Sensitive

By SPF Type:

  • Below 15 SPF
  • Between 15-30 SPF
  • Above 30 SPF

By End Users:

  • Men
  • Women

By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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