Future Market Insights (FMI) projects the color cosmetics market size to expand at 5% CAGR between 2021 and 2031. The demand for color cosmetics is expected to grow by 2% in 2021, reaching a market valuation of nearly US$ 50 Bn.

Attribute Details
Estimated Color Cosmetics Market Size in 2021 US$ 50 Bn
2020-2021  Color Cosmetics Market YoY Growth ~2%
Top Color Cosmetics Market Players Share in 2021 30%-35%
Color Cosmetics Market Value CAGR (2021-2031) ~5%

Increasing penetration of social media platforms and expansion of distribution channel have burgeoned the sales of color cosmetics. Besides this, the rising demand for cruelty free make up is expected to push sales of vegan color cosmetics through the forecast period.

The color cosmetics market also will gain from the growing preferences of environment friendly cosmetic products and integration of advanced technologies such as artificial intelligence. Some of the leading color cosmetic brands such as L’Oreal and others are integrating AI to visualize and compare thousands of shades of cosmetics better.

Besides this, key players are investing extensively in research activities to include organic and natural color cosmetics such as face and eye makeup products in their portfolio. This is expected to bode well for the market.

As per FMI, the facial make-up segment is expected to remain dominant in the global color cosmetic market during the forecast period.

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Key Takeaways from FMI’s Color Cosmetics Market Study

  • Based on product type, natural & organic color cosmetic segment will account for nearly 49.9% of market share over the next five years.
  • In terms of product category, sales in the eye makeup segment will total US$ 15 Bn by 2026
  • In terms of price, premium color cosmetic segment is expected to account for over 60% of global market share
  • China and South Korea are expected to spearhead the growth across East Asia color cosmetic market
  • Supermarkets are expected to remain the preferred distribution channel in the color cosmetics market, however, sales via e-commerce are expected to pick up at a higher pace
  • The U.S. is expected to dominate the North America color cosmetic market, with sales of color cosmetics across North America surging at 2% CAGR through the assessment period.

Competitive Landscape

As per FMI, top players are expected to account for over 30%-35% of global market share in 2021. Presence of numerous leading players in the market have led to intense competition. In order to gain competitive edge, key players are collaborating with social media influencers and e-commerce giants.

Also, some of the manufacturers are introducing new products under the clean-label category in order to capitalize on surging demand for organic and natural color cosmetic products. They are also investing in research and development activities to develop products with extended shelf-life.

Some of the key players profiled by Future Market Insights are L’Oréal SA, LVMH (Moet Hennessey Louis Vuitton), Estee Lauder Companies Inc., Revlon Inc., Shiseido Co. Ltd., Chanel S.A., Coty Inc., Mary Kay Cosmetics, Amway Cosmetics, Kose Corporation, and Others.

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Color Cosmetics Market by Category

Product Type:

  • Chemical
  • Natural & Organic

Distribution Channel:

  • Hypermarket/ Supermarket
  • Convenience Store
  • Specialty Store
  • Direct Selling
  • e-Commerce

Price:

  • Economic
  • Premium

Product Category:

  • Nail Products
  • Facial Makeup
  • Eye Makeup
  • Lip Products
  • Hair Colour Products
  • Special Effects Products

Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Middle East & Africa
  • Japan

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About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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