As demand for organic cosmetics rises, even the most renowned firms are being forced to diversify their product offerings. According to a recent analysis by Future Market Insights (FMI), the desire for clean label certifications, such as non-GMO, vegan, cruelty-free, and others, within the cosmetics industry will drive the market for organic cosmetics. According to FMI, it will total US$ 187.4 Mn by 2021.
Natural claims have, apart from being important product purchase drivers when combined with product efficacy claims and brand identity, triggered the sustainability quotient. Consumers also have begun demanding full transparency from cosmetic companies with regards to their sourcing methods, product, ingredients and sustainability practices. The pressure on cosmetics brands and manufacturers to demonstrate their social and environmental credentials is increasing; so more of them are finding ways to transform their own brands through sustainability-focused products, services and consumer experiences.
The packaging trend within the personal care industry have restructured into more safe, natural formulas and practical packaging. Increasingly natural solutions within the product arena has showed positive response, and following the trend natural solutions are being implemented in the product packaging as well. Apart from making immediate connection with lucrative packaging design, inculcating natural solutions is a marketing strategy by the companies.
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Key Takeaways from the Organic Cosmetics Market Study
- FMI in its latest study has forecast the market to rise at a CAGR of 5.0% between 2021 and 2031
- The U.S. will emerge as a key market, accounting for nearly 80% of organic cosmetics market in North America
- Growth in the U.K. will remain moderate. FMI forecasts the market to record nearly 1.9% Y-o-Y growth in 2021
- While Germany and France too will continue exhibiting demand for organic cosmetics, Italy is expected to emerge as a lucrative pocket in Europe
- Japan, China, and South Korea will emerge as key markets for organic cosmetics in East Asia. Of these, Japan is likely to dominate
Impact of COVID-19 & 2020 Market Analysis
The current pandemic outbreak has imposed numerous challenges on the part of supply side and demand side. The temporary regulation imposed by regional governments to restrict the movement has impacted supply chains drastically. Besides this, the specular shift from discretionary spending to essential goods has further negatively impacted the market growth. E-Commerce is redefining the commercial activities around the world. In fact, the Covid-19 pandemic and lockdown effects have tipped the involvement of e-Commerce within all industries. The segment of population not prevalent with internet retailing has also adopted it, it being the only resort. There is a lot of opportunity for companies and online services to work together to offer greater engagement to consumers.
Who is winning?
Few key players in the organic cosmetics market are Estee Lauder, L’Oréal Group, WELEDA Inc., Groupe L’ OCCITANE, KORRES Group. The Clorox Company, The Honest company, Himalaya Drug Company, Babylist Inc., Avalon Orgaics, KORA Organics, among others.
Market players are aggressively investing to encourage and promote product development with an aim to gain a competitive advantage over other players operating in the market. Innovative product portfolio establishment and expansion of portfolio is the most adopted strategy by the leading players. Innovation is that tool, which helps in luring and convincing consumers to invest in certain product category. It helps in differentiating one product from other by highlighting its USP, which generally differs from one brand to another.
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Organic Cosmetics Market by Category
Product Type
- Skin Care
- Creams & Lotions
- Serums
- Face Packs/ Masks
- Cleanser
- Others
- Hair Care
- Shampoo
- Conditioner
- Hair Oil
- Hair Dye
- Others
- Makeup
- Facial Products
- Eye Products
- Lip Products
- Nail Products
- Body Care
- Soaps
- Shower Gels
- Cream
- Oils
- Fragrance
End User
- Men
- Women
- Unisex
- Baby
Sales Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Direct Selling
- Departmental Stores
- Online Retailing
- Other Sales Channel
Price Range
- Economy
- Mid-range
- Premium
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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Get Valuable Insights into Organic Cosmetics Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global Organic cosmetics market, presenting historical demand data (2016-2031) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the organic cosmetics market based on the product type (skin care, hair care, makeup, body care and fragrance), end user (men, women, baby and unisex), sales channel (hypermarkets/supermarkets, convenience stores, specialty stores, direct selling, departmental stores, online retailing, and other sales channel), price range (economy, mid-range, premium), across seven major regions.
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About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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