Bladder leakage also known as incontinence can happen at any time at any age of a person’s life. Adult incontinence affect millions of people around the world. To prevent incontinence, several product offerings are there in the market which are best known as adult incontinence products.
The growing aging population coupled with the rising concerns related to health, fuel the growth of adult incontinence products such as , pads etc. Moreover, increasing risk of urinary incontinence have pushed consumers for the usage of adult incontinence products at a high rate.
Adult incontinence products market hold a major market share in developed countries such as North America, Europe, owing to high awareness level of sanitary products and hygiene. Rising product availability on online platform also drive the adult incontinence products market forward.
Asia Pacific countries such as China, India are primarily expected to drive the adult incontinence products market owing to the rising health concerns among Asia Pacific population coupled with the high concentration of Chinese players in adult incontinence products market
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Adult Incontinence Products Market: Market Dynamics
Incontinence products have become the necessity product for those who have bladder leakage problem. This problem is primarily seen in aged population due to decreasing health immunities. Aged population are not only the contributor to the adult incontinence products market. Obesity, child birth, prostate surgeries, and other several factors affect the younger generation and increase incidences of incontinence.
The incontinence has several forms which open up a wide area of opportunity for manufacturers. Manufacturers have focused on product innovation to absorbency levels, skin friendliness, breathability and odor control of adult incontinence products. The new development of adult incontinence products such as disposable diaper & pads, protective underwear and other products have helped the manufacturers to grow in the market.
Manufacturer of adult incontinence products are currently focusing on new product development with an aim to serve younger generation along with the aged population. Technological innovation in adult incontinence products has remained the key factor to success.
With the advancement of technology, the adult incontinence products has become better performing, better absorbing capability and thinner. Expanding aging populations and sanitary & hygiene awareness have become the key factors to drive the global adult incontinence products market. High incidence of bladder leakage will act as an opportunity for manufacturers to come up with more innovative products in future.
Developed countries are expected to hold higher market share for adult incontinence products compared to developing countries owing to greater product awareness, and availability on online platforms apart from its physical sales.
Adult Incontinence Products Market: Regional Outlook
The growing aging population coupled with the rising health concerns are among the factors to drive adult incontinence products across the globe. The adult incontinence products market are considered higher in developed economies such as North America and Europe owing to high consumer awareness on sanitary & hygiene products, greater products availability and higher concentration of manufacturer in the region respectively.
Increasing number of health facilities and care centers also increases the change of using adult incontinence products for patients. East Asia and South Asia is expected to grow at a significant pace during the forecast owing to the fast pace of healthcare infrastructural development in the region.
Moreover, growing medical tourism in China, India has also pushed the Asia Pacific sanitary market which in result, drive the usage of adult incontinence products. Oceania is expected to boost the adult incontinence products market owing to higher demand in healthcare facilities and high adoption rate among individuals.
Advance healthcare infrastructure and growing hygiene awareness among consumers have fueled the usage for adult incontinence products in the region. Latin America is also expected to gain a significant market share while Middle East and Africa (MEA) is expected to grow slower than other regions due to slower development of healthcare facilities as compared to other regions.
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Adult Incontinence Products Market: Key Players
The global adult incontinence products market represents a fairly consolidated competition landscape, where a majority of key players maintain their strategic focus on innovation and new product development. Some of the key players in adult incontinence products market are Kimberly Clark, SCA Unicharm, First Quality Enterprise, Domtar, Covidien, PBE, Medline, Hengan Group, Coco, Daio Paper, Hakujuji, PandG, Kao, Hengan and others
Adult Incontinence Products Market: Market Segmentation
The adult incontinence products market is segmented into different categories based on the product type, nature, end-user, price, application, sales channel and region.
Based on product type, the adult incontinence products market is segmented into:
- Diaper
- Protective Underwear
- Disposable Underpads
- Pads & Liners
- Wipes
- Disposal Bags & Pails
- Skin Care Products
- Others
Based on nature, the adult incontinence products market is segmented into:
- Organic
- Conventional
Based on end user, the adult incontinence products market is segmented into:
- Men
- Women
Based on price, the adult incontinence products market is segmented into:
- High
- Economy/Mid-Range
Based on application, the adult incontinence products market is segmented into:
- Individual
- Professional/Commercial
- Healthcare Facilities (Hospitals, Clinics etc.)
- Salon & Spa
- Other
Based on sales channel, the adult incontinence products market is segmented into:
- Direct Sales
- Supermarkets/Hypermarkets
- Pharmacies & Drug Stores
- Specialty Outlets
- Independent Small Stores
- E-Retailers
- Other Sales Channel
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