Global Beer Market Size to Achieve USD 920.2 Billion by 2032, Insights to 2032

The global beer market is estimated at US$ 665.1 Bn in 2022 and is predicted to reach US$ 920.2 Bn by 2032, at a CAGR of 3.3% from 2022 to 2032.

Market Overview

Alcoholic beverages are made from fermenting malt, wheat, molasses fruits, botanicals, and other ingredients. Fermentation and distillation is done on the basis of type of drink to be made. Beer and wines are not distilled while spirits are manufactured by distillation of fermented base. There are different procedures of distillations to obtain different type of drinks such as steeping method, percolation method, etc.

Beer can be made in numerous different ways but the primary ingredients are malted grains (such as oats, barley, or rye), yeast, and hops (flowers). The malt is primarily responsible for the colour and all of the listed ingredients contribute to the flavor of the beer. It is a misconception that darker beers encompass more hops than pale varieties or are “bitter”. Often times the opposite is true but the rule of thumb is to never judge a beer by looks alone.

Alongside this, a consistent growth is being observed since past few years for preference for low ABV (alcohol by volume) drinks. Owing to this, the sales of low-alcohol or no-alcohol beers is expected to escalate in the near future. This can be attributed to the rising interest of health-conscious consumers in drinks with low alcohol content and a wider choice of new flavored beers with improved taste. Due to the above-listed factors, the demand for beer is predicted to surge over the forecast period (2022-2032).

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Key Takeaways from Market Study

  • Europe is expected to dominate the global beer market, accounting for the maximum value share of about 28% by 2022 end, followed by North America
  • The U.S. is expected to account for the maximum share of nearly 80% of the North America beer market
  • By product type, lager is expected to account for the maximum market value share by 2022 end
  • Higher income groups and working population have an increased spending capacity which is likely to increase the demand for beer in the near future
  • Online channel is expected to show an impressive growth as compared to all the other channels over the assessment period (2022-2032)

 “The demand for beer is increasing globally because of the growing consumption by the millennial population. Beer flavoring is used as a taste enhancer for beer and other alcoholic drinks, which is expected to influence the demand for beer in the coming decade”.

Competitive Landscape

Key market participants are following different marketing and promotional strategies such as new product launches, geographical expansion, merger and acquisitions, partnerships and collaboration to address the needs of the consumers and serve accordingly, thus, creating a larger customer base in the coming years.

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Market Segments:

By Product Type:

  • Ale
  • Lager
  • Stouts
  • Others

By Packaging:

  • Can
  • Bottle
  • Glass
  • Others

By Production:

  • Macro-brewery
  • Microbrewery
  • Craft Brewery
  • Other

By Distribution Channel:

  • Direct
  • Indirect
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Independent Retailers
    • Online Retailers

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By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

About FMI:

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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