The global indigenous tourism market is anticipated to generate earnings of around US$ 65.16 billion or more by 2032, up from US$ 40 billion in 2022 with a CAGR of 4% throughout the forecast period (2022-2032).

The size of the indigenous tourism market is growing as more visitors go to indigenous sites and engage in cultural tourism activities like seeing a fish wheel and discovering the current significance of salmon to the locals.

Native American-owned hotels, wineries, resorts, restaurants, museums, and interpretive centres are a few such examples that are boosting the demand for indigenous tourism.

Since indigenous tourism is currently one of the fastest expanding segments of the sector and offers employment prospects, it is becoming increasingly popular.

The cultural diversity and knowledge of indigenous peoples can provide innovative experiences and new indigenous tourism market opportunities for businesses and local communities.

It has come to light that indigenous tourism has developed into a significant “getaway” that has helped people find their true purpose in life by upholding a desirable work-life balance.

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What are Some of the Factors Driving the Indigenous Tourism Market?

A desire for greater cultural understanding is one of the biggest drivers of the demand for indigenous tourism.

The relations between white settler European populations and the natives of North America and Australia were never very harmonious from the 16th century all the way up to the 20th century.

Hence, in the 21st century, there is a noted increase in the number of individuals wanting to understand the customs, traditions, and way of life of the indigenous people, in turn, fuelling the adoption of indigenous tourism.

The second factor scaling up the adoption of indigenous tourism could be the government encouragement.

What are Some of the Factors Hampering the Indigenous Tourism Market?

As per the indigenous tourism market analysis by FMI, there are some challenges faced by the indigenous tourism sector today and a major one is inadequate government funding.

While governments of countries like the U.S, Canada, Australia and New Zealand have recognised the importance of their indigenous people and have pledged to support them, it is not enough at the present time.

Who is Winning?

Indigenous tours WA, Indigenous tours & charters, Aboriginal Australia Tours, Broome visitor centre, Lomdadina indigenous tours, Indigenous Walks, Indegeno Travel, GA Adventures, Voyages Indegeneous Tourism Australia, Destination British Columbia, Sumak Travel

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Key Segments

By Traveller:

  • Solo
  • Group

By Activity Type:

  • Festivals
  • Rituals

By Tourism Theme:

  • Ethnic Food Items
  • Herbal Medicines
  • Handicrafts

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • MEA
  • Europe

About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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