The New Zealand sports tourism market size is poised to reach a valuation of US$ 4,585 Million in 2022. Sales are projected to increase at an 8% CAGR, with a historic CAGR of 7.7% from 2017 to 2021.

Governments recognize the demand for New Zealand sports tourism not just as a source of revenue, but also as a tool for promoting communal cohesion.

Further, the New Zealand sports tourism market is following various promotional activities such as direct marketing, sales, and discounts, offering free giveaways, hosting an event, and many other activities to promote their services in order to increase value for customers and increase sales leading to New Zealand sports tourism market growth.

As the majority of potential customers are millennial who spend the majority of their time on the internet using search and social media, having an online presence will certainly increase the business’s value boosting the New Zealand sports tourism market key trends and opportunities.

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Offering contactless payment methods may be perceived as a need rather than a luxury by many customers and staff who loathe dealing with cash influencing the New Zealand sports tourism market future trends. As a result of the Covid outbreak, many people in the New Zealand sports tourism market have started to employ contact payment systems.

Key Takeaways:

  • In terms of tour type of New Zealand sports tourism market, the package travellers are estimated to account for the relatively highest New Zealand sports tourism market
  • By booking channel, the online booking segment is anticipated to hold a major New Zealand sports tourism market
  • The travellers prefer online booking rather than opting for personal booking as online booking is feasible and even the tour operators give discounts on booking online affecting the New Zealand sports tourism market opportunities.
  • In terms of age group, demand in the 26-35 segments will continue gaining traction through 2032 positively impacting the New Zealand sports tourism market trends.
  • Based on tourist type of New Zealand sports tourism market, the domestic tourist segment will remain high over the forecast period.

 “A drive from consumers for more genuine experiences, such as the experiencing the sports events in a realistic way, especially among the sports enthusiasts after the COVID period is expected to rise in forecast period” – Says an FMI analyst.

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Impact of COVID-19 on the Market

The impact of COVID-19 on all the sectors of the New Zealand tourism industry, including New Zealand sports tourism market, has been dramatic. Many of the local, national and international games have been cancelled or have been taking place in various social restrictions like a limited number of seating.

Various other Outdoor activities and programs have also been cancelled due to travel restrictions. But, since few forms of sports tourism activities, such as outdoor recreation, are alternatives to mass tourism, they are predicted to grow in the New Zealand sports tourism market future trends.

Moreover, the closing of public places and tourism activities as a result of the pandemic resulted in the New Zealand sports tourism market complete collapse during the crisis.

However, in light of this situation, players are now focusing on promoting and revitalizing their businesses through a variety of strategies, such as the development of online platforms and the provision of high-quality tourism services, as this allows them to reach a larger consumer base at a lower cost.

Who is winning?

Leading New Zealand sports tourism market manufacturers are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of sports tourism in New Zealand.

Major players present in the New Zealand sports tourism market are HAKA SPORTS TOURS, Sportsnet Holidays, Williment, All Blacks Tours, Dragonfish, Estilo Sports Travel, Exodus Travels, G Adventures, World Expeditions, Real New Zealand Tours Limited, and Intrepid Travel.

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New Zealand Sports Tourism Market by Category

By Sports Type:

  • Football/ Soccer
  • Cricket
  • Motorsport
  • Basketball
  • others

By Sports Tourism Type:

  • Sports Event Tourism
  • Nostalgia Sports Tourism
  • Active Sports Tourism
  • Passive Sports Tourism

By Consumer Orientation:

  • Men
  • Women
  • Children

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Age Group:

  • 15-25 Years
  •  26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Region:

  • Oceania

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About Future Market Insights (FMI)

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.


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