Video on Demand (VOD) Service Market In-Depth Analysis with Booming Trends Supporting Growth and Forecast 2031

Steered by changing consumer preference, several video streaming services have included fitness program to encourage healthy living. For instance, in September 2020, Apple, Inc. introduced fitness plus, a streaming program that combines with Apple TV, and Apple Watch, iPads, iPhones. This program provides online fitness classes.

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Key Takeaways: Video on Demand Service Market

• The global video on demand (VOD) service market is estimated to register a CAGR of 8.5% during the forecast period of 2021-2031
•  Backed by presence of leading service providers, the U.S. to account for nearly 88% of revenue generated in North America
• Rising streaming spend, enabling the U.K. to register a massive 17.9% y-o-y growth in 2021
• Increasing user penetration supporting expansion in Germany and France
• Spurred by rising smartphone penetration, Japan and South Korea will emerge as lucrative markets in East Asia

COVID-19 Impact Analysis on Video on Demand (VOD) Service Market

The novel coronavirus (COVID-19) pandemic had a positive effect on the entertainment industry. A large number of consumers across the globe had increased their spending on the over the top (OTT) platform, which resulted in an increase in the number of subscribers for video streaming providers.

The rising penetration of smartphones in developed economies provided growth opportunities to video streaming services providers during the pandemic situation. Owing to this fact, subscribers can access video content from anywhere and anytime. This is also supported by the fact that Mobile Network Operators (MNO) have accelerated the deployment of mobile broadband & LTE, especially in emerging countries in the APAC & MENA region.

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Who is winning?

VOD service providers have been experimenting with content ideas and technologies to ensure seamless streaming. For instance, In July 2020, Amazon has introduced a live streaming service for mobile and web applications. This new interactive video service (IVS) enables customers to customize and view videos live from their own website or mobile app. This helps content creators and developers to offer a reliable, low-latency live streaming experience across multiple viewing channels and devices without compromising video quality.

Some of the leading players operating in the market are Apple, Inc., Amazon.Com, Inc., Netflix, Hulu LLC, Google LLC, Comcast Cable Management, LLC, DISH Network L.L.C, Vudu Sky UK Limited, The Walt Disney Company, HBO Max (AT&T), Viaplay (Nordic Entertainment Group) and others.

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