The global adult diapers market is poised to expand at over 6.9% CAGR, surpassing US$ 34.10 Bn through 2032. Growth in the market is expected to surge with rising prevalence of incontinence across the globe. On account of this, the adult diapers market will witness absolute $ opportunity of US$ 17.20 Bn in 2022.

According to the report, the geriatric population is growing at a significant rate across the globe coupled with rise in prevalence of incontinence in general population boost demand for adult diapers across the globe.

The report offers a comprehensive view of the market, covering key growth drivers, restraints, opportunities, and prevailing trends. It uses unique research methods to offer the most accurate analysis of the market.

It includes in-depth insights into the adult diapers market. Some of these are:

  • The estimated value of the adult diapers market was at ~US$ 16.89 Bn in 2022. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
  • Regionally, North America dominates the adult diapers market globally owing to high consumer awareness and adoption of personal hygiene products among adults in the region.
  • East Asia emerges as one of key markets owing to rising affluence of working women and increasing demand of personal hygiene products for women at school, work places, and public settings in the region
  • Growth of e-retailer’s sales channel is expected to boost the sales of adult diapers over the forecast period.
  • Prominent players are expected to introduce an eco-friendly adult diapers with innovative designs, features, and materials to have a competitive edge in the market.

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Rise in Demand for Reusable or Cloth Diapers to Manage Incontinence Problem

Based on the product type, the reusable adult diapers segment creates a significant growth in the global adult diapers market.

Consumers in the market are considerably demanding for environmental-friendly diapers to reduce landfills coupled with various advantages associated with reusable diapers such as reduces diaper rash symptoms, comfortable, and use of less harmful chemicals are some of the factors expected to exhibit a significant growth in the global adult diapers market during the forecast period.

Furthermore, affordability of reusable adult diapers as compared to disposable diapers propel the global adult diapers market for further growth. Increasing use of cloth diapers among aging population who are suffering from incontinence and related problems is another factor influencing the growth of the global adult diapers market in the near future.

Who is Winning?

Some of the leading players operating in the adult diapers market are The Procter & Gamble Company, Ontex Group, Daio Paper Corporation, Unicharm Corporation, Kimberly-Clark Corporation, Medline Industries Inc., Hengan International Group Co. Limited, First Quality Enterprises, Inc., Nippon Paper Industries Co., Ltd., Essity AB, Covidien Company, DSG International Ltd., Kao Corporation, Svenska Cellulosa AB, Enka Hijyen, NorthShore Care Supply, and others. These manufacturers are developing novel products with natural material to meet growing consumer requirements as well as expand their product portfolio. Moreover, strategic partnership with local distributor, mergers and acquisition, and enter into digital platform remains a popular strategy among the market players. Companies intend to expand their regional footprint through strategic collaborations.

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  • In 2022, NorthShore Care Supply introduced a new direct-to-customer website ‘’ enable customers to shop for incontinence products such as adult diapers through online sales channel. The website is featured with intuitive product recommendations based on consumer’s preferences.
  • In 2021, Enka Hijyen- Turkey based baby diaper manufacturer, now entered into adult diaper business segment by introduced a novel adult diapers under Paddlers brand. This Paddlers adult diaper will people suffering from moderate to severe incontinence problem.

Get Valuable Insights into Adult Diapers Market

Future Market Insights, in its new report, presents an unbiased analysis of the global adult diapers market, covering historical demand data and forecast figures for the period between 2019 and 2029.

The study divulges compelling insights on the adult diapers market based on product type (reusable and disposable), style (pants/pull-up style, pad style, flat style, and others), material type (cotton, mono-woven fabric, micro fabric, fluff pulp, and others), size (small, medium, large, extra-large, 2XL), end-user (male, female, and unisex), price range (economy, mid-range, and premium), sales channel (wholesalers/ distributors, supermarkets/hypermarkets, pharmacies & drug stores, specialty stores, independent small stores, e-retailers, and other sales channel), region (North America, Latin America, Europe, East Asia, South Asia, Oceania, Middle East & Africa).

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