As per Future Market Insights (FMI), Japan packaged coconut water market is poised to hold around 2.3% of share in the global market. Revenue generated by global packaged coconut market is poised to reach a total of US$ 6.47 Bn by 2033.
Use of coconuts for making numerous products in the food and beverage industry is on the rise, which is set to drive demand for packaged coconut water in Japan. Coconut-based ingredients are being used extensively in different types of food and beverage products such as smoothies, milkshakes, frozen desserts, and energy drinks.
Health benefits of coconut water and its low calorie content have made it highly popular among consumers. Additionally, manufacturers are leveraging its unique taste to create novel flavor profiles for their products.
Growing demand for coconut-based ingredients has created a lucrative market for packaged coconut water in Japan. Packaged coconut water is becoming increasingly popular due to its convenience and affordability.
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Moreover, manufacturers are introducing novel packaging and innovative marketing strategies to draw in consumers. They are also launching new product varieties with added functional benefits such as electrolytes, vitamins, and minerals, to create more attractive products.
In March 2022, for instance, the Philippine coconut was exhibited at Foodex Japan, which is considered to be the largest food and beverage trade show across Asia. It is a top dollar earning coconut in the agricultural export sector. High demand for healthy food in Japan is likely to spur the need for this type of coconut.
Overall, growing demand for coconut-based ingredients in the food and beverage industry is driving the Japan packaged coconut water market. As manufacturers continue to innovate and expand their product portfolios, the market for packaged coconut water is expected to grow significantly in the next ten years.
In addition, increased availability of packaged coconut water across various retail channels will further propel growth. Companies operating in the space are investing heavily in product development to cater to the changing tastes and preferences of consumers. This is anticipated to increase the demand for packaged coconut water in Japan.
Key Takeaways from the Packaged Coconut Water Market
- The global packaged coconut water market is anticipated to increase at 5% CAGR during the estimated period.
- Sales in the global packaged coconut water market are likely to surge at a valuation of US$ 1 Bn in 2023.
- In the base year, the Japan packaged coconut water market reached a significant valuation.
- Growing demand for coconut-based ingredients in the food and beverage industry is likely to fuel the need for packaged coconut water in Japan.
“Rising demand for coconut-based products in the food and beverage industry is anticipated to surge the need for packaged coconut water in Japan. Hence, key companies are working on launching new products with innovative packaging to gain high customer attention.”– Says an FMI Analyst.
Competition Landscape in the Japan Packaged Coconut Water Market
In order to gain the largest share, key players in the Japan packaged coconut water market are focusing on manufacturing new products with innovative packaging. Key companies are also using innovative ingredients to gain high profits.
Natnat, Ezaki Glico, and AG River International Company are some of the renowned companies in the Japan packaged coconut water market.
- In October 2021, the Mission and Ambassador staff participated at the Hi Japan Trade Exhibition. The Sri Lanka booth exhibited a wide range of export products associated with coconuts from 11 different organizations across Sri Lanka. These coconuts are likely to be exported to Japan for expanding trade.
In September 2020, the all-natural coconut water brand Natnat was founded in Hong Kong. This specific brand stands out from its competition thanks to its distinctive, natural pink tint, which also makes it a healthy option, as compared to the majority of packaged drinks sold in convenience or supermarket stores.
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Key Segments of Packaged Coconut Water Market
- Pure coconut water
- Mix coconut water
- Plastic bottles
- Tetra packs
- North America
- Asia Pacific
- Middle East Asia
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About Future Market Insights (FMI)
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