The ironing table market is anticipated to be valued at US$ 2,168.4 Million in 2022, forecast a CAGR of 7.1% to be valued at US$ 4,305.6 Million from 2022 to 2032. Growth is attributed to the increasing modernization and urbanization coupled with the increasing purchasing power of consumers. From 2016-2021 a CAGR of 5.9% was registered for the ironing table market.
While millennials are known for dumping traditional household products, ironing boards are still staples in the majority of households.Consumers, while buying for ironing boards primarily look for foldability, frame design, measurements, iron rest, and durability.
The ironing board simplifies the process of ironing clothes, allowing the user to do it more comfortably. Ironing boards are available to consumers via a store, outlets, and online platforms.
Market players are looking for innovative ways to offer ironing boards.The warranty period or durability on an ironing board is very crucial because it is one of the aspects every consumer look at and is projected to gain significant prominence over the years to come. The global ironing boards market is anticipated to witness a robust CAGR amid the forecast period, 2020-2030.
Ironing Boards Market – Key Trends
Market players are introducing innovative and new ironing boards to re-energize their sales. They are posting online How to-videos to educate their millennial users about the fabric basics. For instance, Rowenta a manufacturer powerful irons and ironing board launched a unit on wheels that fold compactly to easily fit into a closet. The majority of manufacturers are opting for their platforms or other online platforms for sales of the ironing board to extend their customer reach.
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These platforms offer significant discounts and are pulling in consumers.The sales of ironing boards are directly driven by sales of ironing products such as regular iron, steam iron, or steamers.
As steamers were gaining traction, the technological progressions by market players have introduced boards that can be moved in three different positions, from horizontal to upright. Designing a new device as the game-changer of the ironing chores will impact positively on the millennial’s dominated market.
Ironing Boards Market – Growth Restraints
Millennials’ preference towards other ironing variants such as steamer or the wrinkle remover setting on their dryers can hamper the sales of ironing boards. The height and sturdiness of theses boards matter a lot while using them, many users complain of no adjustable height and poor quality.
Additionally, ironing boards require proper maintenance as it could break if extra force is applied.Furthermore, ironing boards are quite expensive which can impact sales negatively during the forecast period.
COVID-19 Impact Analysis on Ironing Board Market
The COVID-19 outbreak affected not only the ironing industry but the ironing boards too. The market is witnessing low demand due to consumers strictly the following stay at home orders amid the crisis, this has led the market towards the supply-demand gap. The demand for ironing boards might pick up in the second half of the years due to the relaxation of lockdown to a few extent and individuals will return to outdoor routines.
Ironing Boards Market – Region-wise Analysis
North America will be accounting for the biggest market share owing to the availability of a wide assortment of ironing boards suitable according to different requirements of the consumer base.
The Asian region has shown impressive growth in production and consumption of ironing boards as market players from these regions have been making efficient ironing boards with the least expenses. Moreover, strong distribution channels have also made the ironing boards available to common masses at low costs.
Ironing Boards Market – Competitive Analysis
Prominent players in the global ironing boards market include –
- Magna Homewares
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The market is driven by continuous product innovations and renovations and comprising features that are suitable for a different class of consumers. For instance,Oumffy has introduced self-standing and foldable ironing boards that are extra wide and ergonomic and adjustable in four different heights.
Homz has launched ironing board T-leg has 100% cotton cover with polyurethane foam pad and withstands heat resistance of a 450-degree iron. The company has also launched a heavy-duty Durabuilt Ironing board that has mesh- improved steam flow steel top with scorch guard and stain-resistant cotton covers.
Global Ironing Boards Market: Key Players (this is an indicative list – full list of key players available upon request)
- Ybm home
- Forever Holdings
- Household Essentials
- Hafele America
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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Ironing Boards Market – Market Segmentation
- Apparel Industry
- Portable table top ironing board
- Wall-mounted iron table
- Table-top or full-size ironing board
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