During the projected period, the global market is anticipated to be held steady by the washing capsules market at a moderate CAGR of 9.4%. The global market is expected to generate US$ 8.03 billion in revenue in 2022 and will probably reach US$ 19.7 billion by the end of 2032.
The washing capsules are concentrated capsules of liquid or powdered detergents. Manufacturers pre-measure the dosage before putting it into a capsule. Washing capsules are convenient to use. Washing capsules have gained popularity in the past few years owing to their convenience factor.
Companies are also hiring celebrities to endorse their products, which is another factor escalating the growth in demand for washing capsules in the market. Conventional detergents often ruin clothes as there is no way to determine the correct amount of detergent to be put in while washing clothes.
This is precisely why more and more people are inclining towards washing capsules as a solution to this problem. The innovation of new products in the market will also have a positive impact on the growth of the washing capsules market during the forecast period.
Manufacturers of washing capsules are coming up with new products with added benefits, such as pleasing fragrance, recyclable packaging, etc., which, in turn, is propelling the demand for washing capsules in the market.
Growing consumer awareness about the harmful effects of synthetic ingredients that are used in detergents has pushed the manufacturers of washing capsules to come up with products that use natural-based ingredients.
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Growth in FMCG Industry Will Drive the Washing Capsules Market
Escalating penetration of washing machines, expanding female workforce, emergence of easy financing options to buy household electronic products and rising demand for eco-friendly products for laundry care are some of the important factors driving the growth of the global washing capsules market.
Moreover, the swiftly expanding FMCG industry and growing organized sales channels that focus on untapped markets are the other factors anticipated to push the growth of the washing capsules market during the forecast period.
Prominent players in the washing capsules market are adopting innovative ways of marketing their products to influence the buying behavior of consumers. That apart, they are also focusing on continuously launching new washing capsules with innovative features and campaigns for increasing awareness about these products.
All of these factors will complement the growth in demand for washing capsules in the market.
Global Washing Capsules Market: Market Participants
Some of the key market participants identified across the value chain of the global Washing Capsules market are Cot’n Wash, Inc., The Procter & Gamble Company, smol limited, Asda Stores Limited, J Sainsbury plc., The Unilever Group, The Honest Company, Inc. and Ecozone Ltd, among others.
Opportunities for Washing Capsules Market participants
The global washing capsules market is influenced by the rising penetration of e-commerce and digital marketing platforms as these help marketers to expand their presence in the market. Growing consumer spending on laundry care products is a key factor increasing the demand for washing capsules.
The companies in the washing capsules market are focussed on research and development to innovate new formulas to create unique scents to be included in washing capsules. Innovative packaging has also been a key winning factor for washing capsules manufacturers.
Manufacturers are focusing on creating convenient packaging as well as innovation of recyclable packaging and eco-friend products. All of these factors will boost the growth in demand for washing capsules in the market.
The Washing Capsules market on the basis of region has been segmented as
- North America
- Latin America
- Europe
- CIS & Russia
- Japan
- APEJ
- The Middle East & Africa
The report offers a comprehensive evaluation of the washing capsules market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.
By doing so, the research report serves as a repository of analysis and information for every facet of the washing capsules market, including but not limited to: regional washing capsules markets, nature, product type packaging & sales channel.
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The study is a source of reliable data on
- Washing Capsules Market segments and sub-segments
- Washing Capsules Market trends and dynamics
- Supply and demand
- Washing Capsules Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
Washing Capsules Market Segmentation
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study.
By doing so, the report projects the attractiveness of each major segment over the forecast period.
On the basis of nature, the Global Washing Capsules market has been segmented as:
- Natural
- Conventional
On the basis of product type, the Global Washing Capsules market has been segmented as:
- Scented
- Unscented
On the basis of packaging type, the Global Washing Capsules market has been segmented as:
- Pouches
- Tetra packs
- Tubs
On the basis of sales channel, the Global Washing Capsules market has been segmented as:
- Hypermarkets
- Supermarkets
- Independent Retailers
- Specialty Retail Stores
- Online Sales
- Company Website
- 3rd Party Online Sales
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