The bag-in-tube market is expected to experience significant growth as a single-use packaging technology, particularly in the field of wine packaging. According to a Future Market Insights analysis, the global bag-in-tube market is projected to grow at a staggering compound annual growth rate (CAGR) of over 13.1 percent between 2022 and 2029.
There are several factors driving the expansion of the bag-in-tube market. One of the primary aspects is the preference for this packaging format due to its 360° area accessible for printing and embossing. This provides brands with ample space to showcase their designs and information. Additionally, bag-in-tube packaging offers the potential for extended shelf life, allowing products to remain fresh for up to 6 to 8 weeks after opening the pack. This feature enhances convenience for consumers.
Mechanical resistance and oxygen barrier are crucial factors for packaging, and the use of metallized PET in bag-in-tube film architectures meets client expectations in these areas. Metallized PET provides the necessary strength and barrier properties to protect the contents of the package.
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The bag-in-tube market is anticipated to grow at a rapid pace throughout the forecast period, maintaining an annual growth rate of 13.1 percent. This growth is expected to be driven by various developments in the industry. High-end customization using spigots and handles is one such development. These features enhance user-friendliness and convenience. Additionally, the type of material used as barrier layers is an area of focus for innovation and improvement within the bag-in-tube industry.
Overall, the bag-in-tube market is poised for substantial growth, with wine packaging playing a significant role in driving revenue expansion. The unique advantages offered by bag-in-tube packaging, such as ample printing space, extended shelf life, and appropriate barrier properties, contribute to its increasing popularity in the flexible packaging landscape.
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Bag-in-Tube Market Study Key Takeaways
- Metalized PET will continue to be the favoured material in the bag-in-tube market, with more than 60% of the market expected to be captured between 2019 and 2029.
- By 2029, demand from wine and olive oil producers is predicted to account for roughly 80% of the global bag-in-tube market, and it is expected to develop at a faster rate than any other segment.
- Western Europe is estimated to dominate the bag-in-tube market, with a CAGR of more than 10% from 2019 to 2019.
- Bag-in-tube makers can make significant profits by targeting wine and spirit producers, as these end users see bag-in-tube as a lightweight, leak-proof, and cost-effective packaging alternative to glass.
In Asia Pacific and MEA, there are a lot of untapped markets.
Some markets are unfamiliar with bag-in-tube packaging, which is an expanded form of bag-in-box. While bag-in-tube has a high market penetration in Western Europe, it has a lower market penetration in North America. Latin America and Eastern Europe, where bag-in-tube packaging is still in its early phases of development, are key producers and consumers of wine, providing a great potential for bag-in-tube packaging manufacturers. Bag-in-tube penetration is essentially non-existent in APEJ, MEA, and Japan, making them very profitable regions for enterprises looking to increase their market positions.
In European countries, bag-in-tube packaging is widely used for wine and spirits, followed by high-end vegetable oil (olive oil). By the end of 2025, the worldwide millennial population is expected to surpass 30%. Millennials are drawn to novel packaging such as bag-in-tube and bag-in-boxes because they are convenient to carry and store. Bag-in-tube producers are projected to benefit greatly as a result of this.
Competitive Landscape
As bag-in-tube is a pretty new solution in the packaging market, the bag-in-tube market is relatively small in size. Thus, there are vast opportunities for players operating in the bag-in-box segment and small & newly-entered companies alike to become the part of this rapidly growing market. Individual strategies followed by these market players in terms of improving their product portfolios, creating new marketing strategies, and acquisitions and mergers in the bag-in-tube market, have been elaborated in this report.
- Introduction of anti-counterfeit packaging and shift from glass-based packaging to plastic packaging materials are the ongoing trends in the bag-in-tube market.
- Demand for sustainable packaging solutions from eco-conscious consumers is anticipated to change the dynamics of the bag-in-tube market.
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Some of the leading companies operating in the market are:
- Smurfit Kappa Group PLC
- Industri-Bag
- Grafica Rovellosa SL
Key Segments Covered in Bag-in-Tube Industry Research
Bag-in-Tube Market by Capacity:
- Less than 1000 ml
- 1000 to 2000 ml
- 2001 to 3000 ml
- More than 3000 ml
Bag-in-Tube Market by Product:
- EVOH Barrier + PE
- Metallized PET
Bag-in-Tube Market by End-use:
- Wine
- Spirit
- Olive Oil
- Fruit Juices
- Others
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