According to Future Market Insights’ most recent analytical report, the global market for television broadcasting services will generate US$ 537.8 billion in revenue in 2021. The market is anticipated to reach a valuation of US$ 1 Trillion by 2032, with estimated growth of 5.8% between 2022 and 2032.
Cable Television Broadcasting Services is expected to be the highest revenue-generating segment, projected to grow at a CAGR of over 5.4% during 2022 – 2032.
The television industry’s future has been rapidly transitioning from broadcast to bandwidth, as broadcasting methods and consumer tastes move to on-demand audio and video content. Individuals are rapidly migrating away from cable television or satellite television in favor of over-the-top and internet protocol television services, which is mostly due to the entertainment media industry’s fast digitization. The increasing desire for businesses to reach out to huge audiences and potential consumers drives the expansion of television broadcasting services.
The increasing desire for businesses to reach out to huge audiences and potential consumers drives the expansion of television broadcasting services. With the introduction of digital transmission and the Internet, the television business saw a notable transformation in recent years. With the widespread use of the internet and the development of digital ecosystems throughout the world, online television transmission has grown in popularity over the last decade. The senior population, who spend a significant time viewing conventional television, is driving the expansion of cable television broadcasting services.
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Considering that pay-TV subscription is coupled with their internet connection, the majority of North Americans continue to utilize cable TV. Aside from that, people prefer to watch live programs on pay TV. Furthermore, cable television broadcasting providers intend to offer video-on-demand (VoD) offerings in order to preserve their place in the worldwide market. Consumers currently have a strong demand for OTT platforms and production studios, therefore broadcasters are concentrating their efforts on producing enormous amounts of higher-quality content.
Which Factors Are Propelling Television Broadcasting Services Demand?
The global television broadcasting services industry is expanding rapidly as a result of factors such as the rising focus on high-definition (HD) programming and advertising as a new revenue source. OTT services and production houses are currently in significant demand from viewers, thus broadcasters are concentrating their efforts on producing vast amounts of higher-quality content.
Traditional broadcasting media delivers low-quality data; however, technical improvements and the advent of new technology and streaming media devices have enabled the availability of high-quality material. As a result, continual improvements in the broadcast and media industries are also likely to provide new opportunities in the television broadcasting sector.
Competitive Landscape
Among the leading players in the global Television Broadcasting Services market are
- A&E Television Networks, LLC,
- AT & T, Inc.,
- British Broadcasting Corporation,
- CANAL+GROUP,
- CBS Interactive,
- Channel Four Television Corporation,
- CenturyLink, Inc.,
- 21st Century Fox.
The market is fiercely competitive, where key players are increasingly focused to obtain a competitive advantage. The key companies in the Television Broadcasting Services Market are focused on R&D to produce innovative technological solutions.
- In May 2022, Thomson Broadcast recently agreed to acquire GatesAir from a unit of the global investment firm The Gores Group.
- In December 2020, Fox Broadcasting Company and Sinclair Broadcasting Company jointly decided to extend Fox channel affiliation for stations in 25 U.S. markets over a multi-year period.
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Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favour the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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