The global fabric stain remover market is currently valued at around US$ 10 Billion and is predicted to increase at a CAGR of 5% to reach a market valuation of US$ 14.56 Billion by the end of 2030.
The market, which until a couple of years ago was embroiled with criticism surrounding the use of chemical enzymes, is currently witnessing a slew of product launches – most of them eco-friendly. Steered by shifting consumer preferences, more companies are eliminating synthetic chemicals to offer cleaner ingredient list.
Sales of fabric stain removers currently account for around 29% share in the global laundry care market. Shifting consumer tastes toward higher living standards and increased attention to clothing care are driving the sales of laundry care products across the world.
An increasing number of fabric stain remover brands are currently aiming at determining effective strategies for building brand repute. Coupled with this, companies such as Colgate-Palmolive Company, Procter & Gamble Co., Unilever PLC, Reckitt Benckiser Group PLC, and Henkel AG & Co. KGaA, are launching improved versions of their products.
There also is ample focus on ensuring sustainable methods of disposal. Hence natural ingredients are preferred to ensure when disposed of in the environment, these stain removers don’t cause water or soil pollution.
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With the demand for organic and eco-friendly products showing no signs of slowing down, FMI projects the fabric stain remover market to surpass a valuation of US$9.24 Bn by 2020. Some of the leading brands are launching stain removers containing biodegradable ingredients such as coconut oil and mineral based surfactants and plant-based enzymes.
Ban on Use of Harmful Chemicals Will Spur Application of Natural Ingredients
Use of chemical compounds such as nonylphenol ethoxylate are banned in Canada and across several countries in Europe. The chemical is believed to mimic the estrogen in human body, thus causing hormonal imbalance which may negatively affect reproductive systems.
Stringent laws implemented across various countries curtailing the use of harmful chemicals has ushered an era of new dawn in the fabric stain remover market. To retain their existing consumers and expand global footprint, most companies are adhering to such stringent compliances.
This paradigm shift in manufacturing process will aid in the expansion of the market. Future Market Insights offers insights into some of the key trends prevailing impacting growth. These include:
Companies are likely to focus on improving their online presence. Among distribution channels FMI projects online channels to exhibit a higher pace of growth, yet offline channels are likely to continue leading the market
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Rising demand for innovative laundry care products will catapult Europe to the forefront. It is expected to remain dominant regional market for fabric stain removers through the course of the forecast periodLiquid fabric stain removers are expected to remain consumer favorite among product types, constituting more than 30% of the global market”Leading companies are expected to focus on building their brand image. Therefore, they are likely to invest in aggressive promotion and marketing strategies to create a positive brand perception in consumers’ mind,” said a lead analyst at FMI
COVID-19 Outbreak Has Fuelled Demand for Cleaning and Hygiene Products
The home care industry is currently at the receiving end of the unprecedented COVID-19 outbreak. With stay at home orders sweeping across nations, overall spending in discretionary products has plummeted.
Meanwhile, the demand for cleaning and hygiene products has surged. More companies are now focusing on strengthening their online distribution network, which has been one of the positive influences of the pandemic.
While supply chain disruptions may stunt growth rate witnessed in the market, FMI expects it to bounce back once the coronavirus passes. The current scenario, if anything, has changed consumer behaviour for better.
They are more conscious towards maintaining personal hygiene and a healthy environment, which will ultimately boost sales in the fabric stain remover market.
Who is winning?
Some of the key players operating in the fabric stain remover market Procter & Gamble Co., Colgate-Palmolive Company, Unilever PLC, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Amway Corporation, S.C. Johnson & Son Inc., Kao Corporation, LG Household & Health Care Ltd., Church & Dwight Co., Inc., Lion Corporation, Oxychem Corporation, Wings Corporation, Blissful Industrial Corporation, Alen USA LLC, and Caldera Inc.
An increasing number of market players are expected to invest in research and development activities to launch innovative products. Some of the recent product launches witnessed in the market are:
In January 2020, The Procter and Gamble Company introduced Ariel Downy Pink (Ariel know for stain remover) variant to expand its offerings in the Kenya market. The product incorporates the stain removal techniqueIn 2019, CR Brands released the new OxiClean
Stain Remover PenIn 2019, Kao Corporation announced the launch of concentrated liquid laundry detergent “Attack ZERO “.
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Market SegmentationProduct Type
- Powder
- Bars/Blocks
- Pacs & Tablets
- Liquid
- Others (Sprays, Gels, etc.)
Nature
- Conventional
- Organic
Price Range
- Economy/ Mid-Range
- Premium
End-user
- Households
- Commercial
- Hotel & Restaurants
- Hospitals
- Long Term Care Centers
- Others
Sales Channel
- Direct
- Indirect
- Supermarkets/Hypermarkets
- Convenience Stores
- Independent Small Stores
- Discounted Stores
- Online Sales Channel
- Others
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- MEA
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