The USA sports drink market has experienced substantial growth in recent years, driven by increasing health and fitness consciousness among consumers. The demand for innovative, functional, and hydration-focused beverages has surged, leading to a flourishing market with a wide range of products catering to athletes and health-conscious individuals.
As per the latest recent research report by Future Market Insights, total sports drink sales in the USA are estimated to surge at 3.7% CAGR between 2023 and 2033, reaching a value of US$ 10.9 billion by 2033. In 2023, the USA sports drink market is set to be valued at US$ 7.6 billion.
Increasing inclination towards physical fitness, especially among millennials, rise in sports-related activities, and introduction of organic-based drinks are few of the main drivers expected to spur growth in the USA sports drink market during the next decade.
Sports drinks are functional beverages used to replenish fluids, glucose, and electrolytes during exercise or laborious activities. These drinks are gaining wider popularity across the USA due to the rise in health-conscious consumers who want to get the most out of their workouts.
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The nutritious advantages of sports drinks are expected to continue to drive up consumer demand for them. Protein drinks are the most widely used in the sports drink sector across the USA, and they are expected to support the market’s expansion.
During workouts or activities, branched amino acids and proteins aid to lessen muscular pain and provide the body with rapid energy. Due to the rising demand for sports drinks, food and beverage producers are now showing an interest in the energy drink and sports drink segments.
Several sports drink manufacturers are focusing on innovations and developing natural/organic functional beverages in a wide range of tastes to fulfill customer desire for nutrition. This is expected to help them to increase their sales as well as expand their customer base.
Companies such as Gatorade and Powerade are introducing new healthy sports drinks with low sugar content and natural ingredients. For example, recently Powerade launched two new zero-sugar sports drink innovations which includes Powerade Ultra and Powerade Power Water.
Key Takeaways from Market Study
- The USA sports drink market is estimated to be valued at US$ 7.6 billion in 2023.
- Based on form, the liquid segment holds a prominent market share of 82.0% in the USA sports drink market.
- In terms of distribution channel, the store-based retailing sub-segment of offline category holds around 67.0% share of the USA sports drink market.
- Based on flavor, the flavored segment dominates the USA sports drink market with a share of about 76.0%.
- Consumers in the USA are becoming increasingly concerned with their physical health, which motivates them to participate in sports and increases demand for sports drinks.
“In the longer run, increasing health consciousness and growing popularity of organic sports drinks will create profitable opportunities for market participants”, says a lead analyst at Future Market Insights.
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Competitive Landscape
With increasing penetration of new start-ups, the USA Sports Drink market is becoming highly competitive. In order to gain a competitive edge in the market, companies are utilizing strategies such as new product launches, partnerships, mergers, acquisitions, collaborations, and celebrity endorsements.
Few of the leading companies offering sports drinks in the market include Gatorade, Powerade, Body Armor, Monster Hydro, Aquarius, Melaleuca, Bulletproof FAT water, Honest Sport, Muscle Milk, Staminade, and Hammer Nutrition HEED.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the Sports Drink presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study incorporates compelling insights on the USA Sports Drink Market based on product type (isotonic, hypotonic, hypertonic), distribution channel (offline, online retail), flavor (unflavored, flavored), form (powdered, liquid), packaging material (metal, pet/plastic, glass).
About the Food & Beverage Division at Future Market Insights
Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.
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USA Sports Drink Market by Category
By Product Type:
- Isotonic
- Hypotonic
- Hypertonic
By Distribution Channel:
- Offline
- Store-Based Retailing
- Hypermarkets /Supermarket
- Convenience Stores
- Mom and Pop Stores
- Discount Stores
- Specialty Stores
- Independent Small Groceries
- Online Retail
By Flavor:
- Unflavored
- Flavored
- Citrus.
- Berries
- Mocha
- Pomegranate
- Apple
- Mint
- Blends (Mix)
- Cola
- Watermelon
- Others
By Form:
- Powdered
- Liquid
By Packaging Material:
- Metal
- PET/Plastic
- Glass
About Future Market Insights, Inc.
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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