The Tortilla Mix Market is experiencing significant growth due to increasing consumer demand for convenience and diverse culinary experiences. With a rising preference for easy-to-prepare meals and the popularity of Mexican cuisine worldwide, the market is witnessing a steady expansion with a variety of innovative tortilla mix products to cater to evolving tastes.
The global tortilla mix market is worth US$ 12.23 Billion as of now and is expected to reach US$ 23.18 Billion by the year 2033 at a CAGR of 6.6% between 2023 and 2033.
Tortilla mixes contain magnesium, calcium, vitamins, and lipids. As such, they are used for treating several bone disorders and is an appropriate source of vitamins, minerals, and fatty acids. As an outcome, people prefer plant-based and organic foods; thereby contributing to tortilla market’s growth. It needs to be noted that tortillas are devoid of chemical contaminants, preservatives, or heavy materials, thereby rendering them safe for consumption.
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At the same time, the fact that tortillas have higher content of salt can’t be ignored. Linus Pauling Institute states that a 12-inch tortilla does contain sodium as much as 803 milligrams; which comes to 35% of recommended limit for sodium.
Though this thing is in favor of usage of tortillas, higher quantity of carbohydrates herein renders its undesirable for those who are diabetic. Moreover, if not cooked well, the compound called ‘linamarin’ gets converted into cyanide, which could prove to be fatal.
Future Market Insights has entailed these facts with future prospects in its latest market study entitled ‘Tortilla Mix Market’. It has its team of analysts and consultants to deploy a bottom-up approach in its primary, secondary, and tertiary modes of research.
“With working population preferring healthy and on-the-go food, the global tortilla mix market is expected to grow on a grand note in the forecast period”, says an analyst from Future Market Insights.
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Key Takeaways from Tortilla Mix Market
- North America holds the largest market share with the US ruling the roost. This could be credited to the fact that tortillas as well as tortillas products are gaining popularity amongst the US consumers as compared to any other ethnic bread inclusive of English muffins, pita bread, and bagels. This is due to increasing Latino and Hispanic populations. Also, increase in awareness regarding healthy foods is expected to take the tortilla mix market by storm going forward.
- Europe is expected to hold the second-largest market share with Germany leading from the front. This could be reasoned with increasing preference for gluten-free products, especially amongst the ones with coeliac disease or gluten allergies. Besides, Germany is witnessing growth in obese population.
- The Asia-Pacific is expected to grow at a rapid pace in the tortilla mix market going forward. This could be attributed to China being amongst the biggest importers of tortilla chips and mixes.
Competitive Tortilla Mix
- B&G Foods, Inc., in 2020, did add cauliflower, flour tortillas, and salt shells to ‘Ortega’ brand, apart from trio comprising street-inspired sauces.
- Old El Paso (a brand of General Mills), does offer gourmet taco shell products through e-Commerce portals now.
- PepsiCo India, in December 2021, put forth Lay Wafer Style for making an entry into wafer-styled and flat-cut potato chip sector. Three flavors – Tangy treat, Salt & pepper, and Sundried Chili are being made available.
- Mission Foods, in August 2022, did establish a production plant in Indianapolis with the objective of creating 500 new-fangled jobs by the year 2030.
- Frito-Lay, in July 2022, did announce an investment worth US$ 200 Million for increasing its manufacturing capacity for Funyuns and tortilla chips.
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What does the Report state?
- The research study is based on product type (tostadas, taco shells, corn tortilla mix, flour tortilla mix, and tortilla mix chips), by source (wheat and corn), by processing type (frozen and fresh), and by distribution channel (offline and online).
- With realization of the fact that tortillas prove to be a healthier alternative to bread (being made from refined flour), the global tortilla mix market is expected to grow on an exorbitant note in the forecast period.
Tortilla Mix Market Segmentation by Category
By Product Type:
- Tostadas
- Taco Shells
- Corn Tortilla Mix
- Flour Tortilla Mix
- Tortilla Mix Chips
By Source:
- Corn
- Wheat
By Processing Type:
- Fresh
- Frozen
By Distribution Channel:
- Online
- Offline
By Region:
- North America
- Latin America
- Europe
- The Middle East and Africa (MEA)
- East Asia
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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