The Global Male Sex Toys Market is projected to reach ~US$ 39.39 Billion by the end of 2032. The market was valued at ~US$ 15,380 Million in 2019. If these figures hold true, the market will exhibit a CAGR of ~7.5% between 2022 and 2032. Regionally, North America is expected dominate the market.

According to the survey, the primary drivers for the growth of male sex toys in the market include improving sexual experience and increasing adoption of cutting-edge technology for the development of creative goods. The research provides a thorough analysis of the market, including key growth drivers, restraints, opportunities, and current trends. It employs novel research methods to provide the most accurate market analysis.

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It includes in-depth insights into the male sex toys market. Some of these are:

  • The estimated value of the market was at ~US$ 15,380 Million in 2019. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
  • Regionally, North America dominates the male sex toys market globally.
  • East Asia emerges as one of key markets owing to increasing use of sex toys among both men and women.
  • Growth of online sales channel is expected to boost the sales of male sex toys over the forecast period.
  • Key players are likely to focus on new product innovation such as using of increasing sound quality, noise cancellation etc. to stay relevant in developed markets.

Female Sex Toys to Witness Highest Growth

The sex toys market is primarily dominated by male consumers. Marketing and promotion of these products are considered as one of the growth reasons. Advancement of technology and growing desire to enhance sexual experience led the market for higher sales.

At present, manufacturers are currently focusing on female consumers which are expected to expand at higher CAGR owing to growing interest for sex toys among female. Moreover, availability of products mainly in online channel also boost the sales of sex toys market. The popularity of vibrators, anal beads, and penile rings has increased over the past. Growing urbanization and growing sex culture also fuel the usage of such sex toys among women.

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Who is Winning?

Some of the leading players operating in the male sex toys market are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; LELO; LifeStyles Healthcare Pte Ltd; Doc Johnson Enterprises; Lovehoney Group Ltd; BMS Factory; Tenga Co., Ltd.; Fun Factory; We-Vibe. As a result of increasing competition, companies are focusing on expanding their product portfolio with new innovation. In addition to this, mergers and acquisition remains a popular strategy among market players. Companies intend to expand their regional footprint through strategic collaborations.

  • In 2017, Fleshlight launched automated masturbation machine which enhances the masturbation experience

Market Segmentation

The global male sex toys market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Product Type

  • Male Masturbators
  • Cock Rings
  • Penis Sleeves
  • Male Prostate Toys
  • Sex Doll Toys
  • Penis Enhancement Toys
  • Others


  • Male
  • Female

Price Range

  • Premium/ Luxury
  • Mid-Range/ Economy

Sales Channel

  • Online
  • Offline


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Get Valuable Insights into Male Sex Toys Market

Future Market Insights, in its new report, presents an unbiased analysis of the global Male Sex Toys market, covering historical demand data and forecast figures for the period between 2019 and 2029. The study divulges compelling insights on the male sex toys market based on product type (male masturbators, cock rings, penis sleeves, male prostate toys, sex doll toys, penis enhancement toys and others), demographics ( male, female), by price range (premium/luxury, mid-range/economy), sales channel (offline, online), region (North America, Latin America, Europe, East Asia, South Asia, Oceania, Middle East & Africa).

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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