In 2022, the air freshener market was recorded at US$ 13.63 billion. The market valuation is estimated to reach US$ 15.47 billion in 2023. The market is predicted to grow at a healthy CAGR of 6.40% from 2023 to 2033. The valuation of the air freshener market is expected to reach US$ 28.72 billion by 2033.
The air freshener market is significantly influenced by consumer spending habits and the performance of the housing market on a global scale. With a growing emphasis on pleasant scents in living spaces, the demand for air fresheners has been on the rise. Over the past few years, the air freshener market has experienced fluctuations, reflecting changing consumer preferences and market dynamics.
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Several factors are driving this growth:
Rising living standards and disposable income: As people have more money to spend, they’re increasingly investing in products that enhance their living environment, including air fresheners.
Urbanization: Densely populated cities often face challenges with air quality, leading to a greater demand for odor control solutions like air fresheners.
Innovation: Manufacturers are constantly introducing new air freshener technologies and fragrances, catering to diverse preferences and needs. This includes:
- Natural and organic options: Consumers are becoming more health-conscious and seeking alternatives to traditional air fresheners with potentially harmful chemicals.
- Smart air fresheners: These devices connect to Wi-Fi or Bluetooth, allowing for customized scent control and scheduling.
- Electric diffusers and essential oils: These offer a healthier and more sustainable alternative to aerosol sprays.
Key companies in the Air Freshener Market
- Procter & Gamble
- SC Johnson
- Reckitt Benckiser
- Henkel
- Church & Dwight
- California Scents
- ST Corporation
- Scott’s Liquid Gold, Inc.
- Amway
- Kobayashi
- Liby
- Houdy
- Farcent
- Jiali
- Ludao
- Mengjiaolan
Growing demand from commercial users: Offices, hotels, and other businesses are increasingly using air fresheners to create a pleasant and welcoming atmosphere for customers and employees.
Regional variations: The Asia Pacific region is expected to witness the fastest growth due to its expanding middle class and rising disposable income. However, Europe and North America remain significant markets with established consumer preferences.
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Key Segment
By Product Type:
- Spray/Aerosols
- Electric Air Fresheners
- Gels
- Candles
- Others (Oils, Plug-ins, etc.)
By Application Type:
- Residential
- Commercial
- Cars
- Others
By Sales Channel:
- Hypermarkets/Supermarkets
- Independent Stores
- Specialty Stores
- Departmental Stores
- Online Retailers
- Other Sales Channel
By Fragrance Type (% of demand):
- Flowers
- Fruits
- Wood Chips
- Others
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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