In 2023, the baby bath and shower products market size is estimated to be valued at US$ 3 billion and is expected to surpass US$ 6 billion by 2033. The adoption of baby bath and shower products is likely to advance at a CAGR of 7.2% during the forecast period.
- Trusted brand names are becoming increasingly important for customers when making purchase decisions in the baby care industry.
- The popularity of a brand name is often perceived as a guarantee of quality by consumers, leading to a preference for well-known brands.
- This trend has resulted in a surge in demand for baby bath and shower products, particularly among concerned parents who prioritize quality and safety for their infants.
- Established brands with a strong reputation for producing safe and effective baby care products are benefiting from this trend, experiencing increased sales and market share.
- Brand recognition and reputation play a significant role in influencing consumer choices, driving the growth of the baby bath and shower products market.
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Furthermore, due to their proven benefits, ensuring safe and radiant skin, products based on micro-biome technology are in high demand. JooMoo Ltd., for example, produced a baby body wash with its own Microbiota Immune Response Control (MIRR) technology.
This ‘three-in-one’ product, is offered on various sales platforms and are designed to cleanse, disinfect, and moisturise the baby skin. As a result, the growth of the bath and shower products industry is likely to be aided by the introduction of biotechnology.
FMI in its latest study has forecasted the market to rise at a CAGR of 6.1% between 2021 and 2031, in terms of volume of sales.
Key Takeaways from the Baby Bath and Shower Products Market Study
- The U.S. will remain a leading baby bath and shower products market, accounting for over 76% of sales in North America in 2021.
- Rising demand natural and chemical-free ingredients in baby shampoo and soaps is expected to drive the sales in the Japan and South Korea.
- In terms of product type, soap and shower gel is expected to hold a dominance through the forecast period.
- Baby bath and shower products demand to rise at 4.8% in the U.K. Sales however will surge at a higher pace in France and Spain.
- Despite hypermarkets/ supermarkets’ dominance, sales via online retailers are expected to increase at a higher rate.
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Key Players in the Market
- Kimberly Clark
- Johnson & Johnson’s Company
- Procter & Gamble Company
- Unilever
- Wipro
- Burt’s Bees
- Avon Products, Inc.
- Beiersdorf AG
- Loreal SA
- Chicco
- Babyganics
- Himalaya
- Sebapharma
- Weleda
- Green People
Get Valuable Insights into the Baby Bath and Shower Products Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global baby bath and shower products market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the baby bath and shower products market based on the product type (shampoo, conditioner, soap and shower gel, and others), price (premium baby care products (>US$ 50) and mass baby care products (US$ 0-US$ 50), and sales channel (hypermarkets/ supermarkets, specialty stores, multi-brand stores, online retailers, wholesalers & distributors, and other sales channels), across seven major regions.
Market Segmentation
By Product Types:
- Shampoo
- Conditioner
- Soap and shower gel
- Others
By Price:
- Premium baby care products (>US$ 50)
- Mass baby care products (US$ 0-US$ 50)
By Sales Channel:
- Hypermarkets/ Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online Retailers
- Wholesalers & Distributors
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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