In 2023, the global decorated apparel market is likely to rise to a valuation of US$ 29.4 billion. Anticipated to reach US$ 99 billion by 2033, it is estimated to record a steady compound annual growth rate (CAGR) of 12.9% from 2023 to 2033.
The global decorated apparel market registered an astonishing CAGR of 14.6% in the historical period between 2018 and 2022. The growing popularity of screen and digital printing on garments is a key factor driving market development.
The increasing demand for screen printing, embroidery, sublimation, and heat transfer work on garments is expected to drive growth in the global decorated apparel market. Additionally, the rising popularity of reflective finishes on clothing has provided opportunities for businesses in the industry to expand their offerings.
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As cotton, silk, and polyester continue to be preferred substrates, fabric suppliers are offering a diverse range of textiles for digital textile printing, influencing the value chain. Factors such as reduced ecological impact and enhanced customization flexibility have fueled demand for digitally printed garments among both business owners and consumers.
A strong demand for thoughtful materials in clothing also creates development opportunities for market participants. Furthermore, increasing demand for patterned t-shirts and other clothing due to altering trends is expected to contribute to merchandise sales during the forecast period.
Key Takeaways from the Decorated Apparel Market Report
- The United States decorated apparel market is anticipated to reach US$ 17.2 billion by 2033.
- Japan’s decorated apparel market is projected to surge at a CAGR of 13.5% through 2033.
- South Korea’s decorated apparel market is estimated to reach US$ 5.7 billion by 2033.
- Based on product, the embroidery category will register an average CAGR of 12.7% through 2033.
- Regarding end users, the segment for men is expected to expand at 12% CAGR through 2033.
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“The ease of online shopping permits consumers to buy goods from the comfort of their home at any time without going to a physical store. Online retail often bid promotions and competitive prices, making it easy for clients to find discounts on their favored products. Advances in logistics and technology have made it easier for retailers to offer faster and more reliable shipping choices, ensuring clients receive their goods quickly. This is expected to remain a key factor driving the segment’s growth.” – says Sneha Varghese (Senior Consultant, Consumer Products & Goods).
Competitive Landscape
Key players in the decorated apparel market are trying to strengthen their presence in the worldwide market by growing production amenities in several regions. The market comprises both global and domestic players. Key market participants focus on new product development and innovation approaches to improve their portfolio offering and brand prominence.
For instance,
- In February 2021, Hanes signed a licensing contract with Belle International to bring Champion accessories and footwear to China.
- In February 2021, Hanes announced a partnership with G.O.A.T., a company of Authentic Brands Group, to develop the Muhammad Ali collection as part of its Champion Sportswear portfolio.
Decorated Apparel Market Outlook by Category
Product:
- Embroidery
- Screen Printing
- Dye Sublimation
- Digital Printing
- Others
End User:
- Men
- Women
- Children
Distribution Channel:
- Online
- Offline
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Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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