The global direct-to-consumer genetic testing market is seeing a rise in popularity due to technological developments and growing consumer interest in personal health. According to Future Market Insights, the market is expected to grow from its projected value of US$ 1,645.5 million in 2023 to an astounding US$ 4,843.4 million by 2033, representing a Compound Annual Growth Rate (CAGR) of 11.4%.
DTC genetic testing empowers individuals to take control of their health by offering insights into:
- Ancestry: Discover your unique genetic heritage and embark on a journey of self-discovery.
- Health Predispositions: Gain valuable information about your susceptibility to certain diseases, allowing for proactive health management.
- Wellness Traits: Learn about your genetic predisposition for factors like nutrition needs and exercise response, enabling personalized wellness strategies.
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Factors Fueling Market Growth:
Several key trends are propelling the DTC genetic testing market forward:
- Technological Advancements: Breakthroughs in DNA sequencing technology have made genetic testing more accessible and affordable for consumers.
- Heightened Health Awareness: A growing focus on preventative healthcare is driving consumer interest in understanding their genetic makeup.
- Direct Marketing: Targeted advertising strategies are raising awareness of DTC genetic testing options for a wider audience.
Competitive Landscape:
Some of the prominent players in the global market are-
- 23andMe
- Ancestry DNA
- Color Genomics, Inc.
- Genetic Technology (EasyDNA)
- Full Genomes Corporation, Inc.
- Helix OpCo LLC
- IDENTIGENE, LLC/ DNA Diagnostics Center
- Living DNA Ltd
- MyHeritage Ltd
- Prenetics Limited
- Family Tree DNA
- Interleukin Genetics/orig3n
- Counsyl/Myriad Genetics, Inc.
- Veritas Genetics
- Fulgent Genomics
Some of the recent industry developments in the global direct-to-consumer genetic testing market are:
- In January 2022, 23andMe Holding Co., a leading consumer genetics and research company, received FDA clearance for a genetic health risk report on a hereditary prostate cancer marker.
- In August 2021, Ancestry, a global leader in family history, announced that it has agreed to acquire Geneanet, a renowned French genealogy company. With over 30 billion records from more than 80 countries, Ancestry helps customers discover new details about their family stories and ancestors.
- In June 2023, Prenetics Global Limited, a leading genomics and precision oncology company, announced financial results for the first quarter ending March 31, 2023, along with recent business updates.
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Direct-to-Consumer Genetic Testing Market Outlook by Category
By Product:
- Pharmacogenetics Tests
- Carrier Screening Tests
- Genetic Health Risk (GHR) Tests
- Cancer Predisposition Tests
- Low-Risk General Wellness Tests
- Ancestry Tests
By Technology:
- Single Nucleotide Polymorphism Chip
- Whole Genome Sequencing
By Sample:
- Saliva
- Urine
- Blood
By Sales Channel:
- Institutional Sales
- Hospitals
- Specialty Clinics
- Diagnostic Laboratories
- Others
- Retail Sales
- Retail Pharmacies
- Online Sales
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- Middle East and Africa
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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