By 2023, the global hair brush market size is expected to surpass a valuation of US$ 4.2 billion. Throughout the assessment period from 2023 to 2033, it is anticipated to showcase a steady compound annual growth rate (CAGR) of 7.0%.
With these projections, the global hair brush market is likely to reach a valuation of around US$ 8.3 billion by 2033, creating a total financial potential of US$ 4.1 billion in the review period.
It is anticipated that contemporary consumers in several Asia Pacific nations, including India, Japan, China, and South Korea, will pay more attention to preserving good hair. Growth might be fueled by factors such as social media influence, a high need for well-groomed appearances, and increased awareness of haircare.
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- Asia Pacific Millennial Trends: Millennial customers in the Asia Pacific region are poised to spend significant amounts on high-end haircare products, particularly hair brushes, prioritizing gentleness, breakage reduction, and oil dispersion.
- Tailored Hair Brushes: Leading manufacturers are expected to cater to specific hair types such as fine, straight, or curly, incorporating features like heat-resistant and anti-static bristles to appeal to young consumers.
- Example: Tangle Teezer: Tangle Teezer, known for its multitasking abilities and vibrant color range, gained popularity globally through influencer marketing, particularly appealing to millennial preferences with its rose gold and unicorn color options.
- North American Hair Trends: Through 2033, new hair and personal grooming trends are anticipated to emerge in North America, with people of all ages experimenting with cutting-edge hairstyles like braiding, curling, and straightening.
- Celebrity and Influencer Influence: The desire to emulate celebrity, beauty influencer, and vlogger looks is expected to drive demand growth, leading consumers to seek a variety of hair care items, including hair brushes, to achieve flawless styles.
- Product Launch: Olivia Garden’s Barber Wave Collection: Olivia Garden, a top hair product manufacturer, introduced the Barber Wave Collection in September 2023, featuring five cutting-edge brushes primarily designed for barbers. Notably, three of the brushes have bodies made entirely of post-consumer plastic to align with sustainability goals.
Key Takeaways from Hair Brush Market Study-
- The global hair brush industry showcased a decent CAGR of 5% in the historical period between 2018 and 2022.
- The United States is likely to establish a clear-cut revenue chance of US$ 703.9 million in the forecast period.
- The United Kingdom grew at an average CAGR of 9% in the historical period.
- Japan is estimated to formulate a definite financial opening worth US$ 488.7 million in the review period.
- In terms of product, the round brush segment is expected to showcase a CAGR of 8% in the forecast period.
- Based on material, the organic segment expanded at a CAGR of 2% in the historical period.
“As people become more conscious of sustainability and environmental protection, they are likely to start looking for green and organic haircare items such as brushes. By releasing brushes with natural bristles, recycled plastic, and bamboo, reputable haircare product makers plan to fill unfulfilled needs. Sales are predicted to increase as consumer demand among environmentally concerned clients rises.”
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Competitive Landscape
Leading hair brush manufacturers are working on cutting-edge features, materials, and designs that will help them stand out from the competition. These can include brand-new brush forms created for particular hair types or styling requirements. To draw in more customers, a handful of businesses are adopting innovative bristle materials and ergonomic handles.
In order to foster customer loyalty and build a solid reputation, they are also concentrating on providing very long-lasting and superior-quality brushes. To do this, they might use premium materials, strong quality control procedures, and long-term guarantees or warranties.
Several millennial buyers are anticipated to switch to eco-friendly products that would have negligible to no environmental impact. Hence, top manufacturers can offer environmentally friendly, sustainable hair brushes. This would help to encourage recycling and reduce packaging waste.
For instance,
- SpeedStyle and SmoothStyle were introduced by Shark, one of the home-care brands from SharkNinja Operating LLC, in August 2023. These goods would be a popular and affordable alternative to the Dyson Airwrap. They represent the most recent addition to the brand’s line of hair products using air technology.
- Philips released their latest Avent Bottle Sterilizer, Hair Straightening Brush, and Beard Trimmer Series 1000 in August 2023. These goods would aid the business in diversifying the range of goods it sells under the category of personal health goods. The target market for Philips’ hair straightening brush is Gen Z and millennials.
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Hair Brush Market Outlook by Category
By Product:
- Round Brush
- Vent Brush
- Paddle Brush
- Cushion Brush
- Detangling Brush
- Others
By Material:
- Organic
- Synthetic
By Application:
- Personal
- Professional
By End-user:
- Men
- Women
- Children
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa
About the Consumer Product Division at Future Market Insights (FMI)
Future Market Insights’ (FMI) consumer product team offers comprehensive business intelligence services, with a vast array of reports and data points analyzed across 50+ countries over a decade. The team provides consulting services and end-to-end research, offering expert analysis, actionable insights, and strategic recommendations to clients worldwide. Contact them to explore how they can assist with your unique business intelligence needs.
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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