According to the FMI report, the posture correction market is projected to be valued at US$ 1.1 billion in 2022 and is likely to reach a market size of US$ 2.40 billion by 2032, with a CAGR of 8.1% during the forecast period.
The market share is projected to increase due to a wide array of posture correction products that include the likes of posture correction belts and the like. The posture correction market growth is thriving on overworking hours of being seated in a chair, unhealthy and sedentary lifestyles and poor sitting habits.
The increased aging population, use of natural treatments along with increased disposable income are fuelling posture correction adoption. The rising awareness pertaining to fitness by the government, innovation of products and various health issues related are promoting the growth in posture correction market.
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The back and shoulder problems outbreak together with the demography changes have been triggered by the rising number of hunchback globally which has arisen as main drivers for posture correction market. The other element, development of health care infrastructure together with the general acceptance of the fact that sport activities have the positive influence on back pain among young people as well as children which leads consequently to the latter increase in demand for correctional aspects was also a trigger.
Various start-up companies are coming up with innovative skills and unique product launches to upsurge the market size during the forecast period. The posture correction start-up companies are developing the best bunion correctors to improve spin and body posture while charging low costs for the devices. Moreover, with the help of devices such as posture correction belts and posture correction sticks, anyone can make movements to stretch weak muscles easily.
Key Takeaways
- The surging posture correction exercises and widespread awareness-related health among millennials are positively increasing the posture correction market trends. These days, the growing trend of posture correction yoga among every age group of people is expected to grow in the market throughout the forecast period. In addition to that, rising online yoga classes on various platforms and growing awareness on several campaigns and through news channels are growing the adoption of posture correction exercises.
- At present, the rising adoption of kinesiology tape and posture correction sticks among adults is flourishing the posture correction market growth. For instance, in 2019, according to NSC, nearly 3.3 million sports injuries occurred, including swimming, riding cycles, and playing football, among others.
- Furthermore, growing awareness concerning serious sports injuries is likely to increase the demand for posture correction. Moreover, in 2021, Mueller Sports Medicine developed its new product, “adjustable posture corrector,” for work-from-home people and sports athletes.
- On the basis of product segment, the global posture correction market is categorized into sitting support devices, tapes, and kinesiology tapes. The kinesiology tape is likely to dominate the market by capturing the highest CAGR during the forecast period. This tape helps to reduce sports injuries and improve the flow of blood, thus increasing the demand for kinesiology tape during the forecast period. Applying this tape on the knee, joint space, or other joints is likely to cure the injury fast.
- Furthermore, surging sports activities are predicted to propel the kinesiology tape market size during the forecast period. Furthermore, rising posture corrector devices are growing concerns related to sports ailments during the forecast period. However, the kinesiology tape category is likely to expand the global posture correction market share during the forecast period.
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Competitive Landscape
The market is predicted to exhibit fierce competition as the number of key players in the global posture correction market is spread all over the world. These key vendors are adopting various marketing strategies to acquire the lion’s share of the market. Some of the most commonly used marketing methodologies are acquisitions, product launches, mergers, partnerships, acquisitions, collaborations, agreements, and global expansion, among several others.
Upright, Swedish Posture, Acorn International, Aspen Medical Products LLC, BackJoy, Evoke Pro, Super Ortho, Comfy Brace, Ottobock, ITA-Med Co.
Key Segments in the Posture Correction
By Product:
- Kinesiology Type
- Posture Braces
- Sitting Support Devices
Distribution Channel:
- Commerce
- Retail Stores
- Pharmacies
By End Users:
- Kids
- Adults
- Geriatric
By Region:
- North America
- Europe
- Latin America
- Asia-Pacific
- MEA
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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