The powdered soft drinks market is estimated to be US$ 12.3 billion in 2023. The market is expected to expand at a CAGR of 3.4% to surpass a valuation of US$ 17.3 billion by 2033.
One of the key trends driving the powdered soft drinks market is the increasing demand for convenience and portability. With busy lifestyles and on-the-go consumption becoming increasingly common, consumers are looking for quick and easy options that can be consumed on the move. A powdered drink mix is ideal as it is lightweight, easy to prepare, and conveniently carried in a backpack or gym bag.
Demand sustains in the powdered soft drinks industry with a rising focus on health and wellness, given the consequences of obesity. The quest for products with lower sugar content and fewer calories among health-conscious consumers makes sugar-free powdered drink mixes preferable. Additionally, the demand for sugar-free powdered drink mix catches attention as a refreshing beverage and is gaining popularity over traditional soft drinks.
The powdered cola drink mix flavor is also growing, with consumers seeking unique and customizable beverage options. Powdered cola drink mix offers a variety of flavor options, allowing consumers to mix and match flavors to create their custom beverages. This flexibility and variety drive sales in the powdered cola drink mix segment.
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Key Takeaways from the Powdered Soft Drinks Market:
- The orange flavor is expected to be the most popular in the global powdered soft drinks industry, with a CAGR of 4.2% from 2023 to 2033.
- Pouches and sachets packaging are gaining traction in the global powdered soft drink market, with a 3.3% CAGR from 2023 to 2033.
- With a CAGR of 5.5% from 2023 to 2033, online stores are expected to be the leading sales channel in the global powdered soft drinks industry.
- During the projection period, the powdered soft drinks industry in the United States is estimated to reach a market size of US$ 3.1 billion at a CAGR of 2.5%.
- With a CAGR of 3.9% throughout the forecast period, China’s powdered soft drink market is predicted to reach a value of US$ 2.0 billion.
- With a CAGR of 4.4% throughout the forecast period, Brazil’s powdered soft drink market is predicted to grow to a value of US$ 1.3 billion.
- India’s powdered soft drinks industry is anticipated to grow at a CAGR of 5.4% to US$ 1.3 billion by the end of the research period.
- With a CAGR of 1.6% over the forecast period, Italy’s powdered soft drink market is anticipated to grow to a value of US$ 650.0 million.
Who is Winning?
The competitive landscape for the Powdered Soft Drinks industry is highly fragmented, with many players operating in the market. Some of the key players in the market are PepsiCo, Inc., Nestle S.A., The Coca-Cola Company, Dr. Pepper Snapple Group, Inc., Mondelez International, Inc., and Kraft Foods Group, Inc. These players are focusing on expanding their product portfolios and improving their distribution networks to gain a competitive advantage in the market.
Many players invest heavily in research and development to introduce new and innovative products. They are also using strategic partnerships, mergers, and acquisitions to strengthen their position in the market. For instance, in 2018, PepsiCo announced the acquisition of SodaStream International Ltd. to expand its product portfolio in the powdered soft drinks market.
Moreover, players focus on sustainable and eco-friendly packaging solutions to appeal to the growing demand for environmentally friendly products. They are also investing in advanced technologies to improve the efficiency and sustainability of their production processes.
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Global Powdered Soft Drinks Market: Segmentation
By Flavor:
- Cola
- Orange
- Lemon
- Mango
- Apple
- Berry
- Mixed Fruit
- Others
By End Use:
- Institutional
- Foodservice/HoReCa
- Household (Retail)
By Sales Channel:
- Hypermarkets/Supermarkets
- Discount Stores
- Mass Grocery Retailers
- Wholesale Club Stores
- Foodservice
- Others
By Packaging:
- Carton Boxes
- Pouches & Sachets
- Cans
- Bulk Packaging
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
Author by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
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