In 2022, the global pre-shave care market is estimated to reach US$ 7.9 Billion. Sales of pre-shave care products will increase at a 5.3% CAGR, pushing the market size to US$ 13.4 Billion by 2032. The share of the pre-shave care market is approximately 45-48% in the global shaving care market.
Rising spending on personal care products in emerging markets will drive market expansion. Additionally, the proliferation of salons and barbershops will further stimulate growth in the global pre-shave care market.
Major manufacturers have capitalized on the advancement of modern distribution networks, facilitating global outreach. Consumers are gravitating towards online platforms, drawn by a diverse selection of pre-shave care products coupled with enticing promotions and discounts.
Further, clients are increasingly likely to purchase having aromatherapy, facials, and pedicures. However, with rapid urbanisation and the move towards individualism in a society beginning to increase, sales of pre-shave care products for males is expected to skyrocket.
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In addition, the market is expanding as a result of the rising popularity of websites that offer products for men’s health and fitness as well as the expansion of publications devoted to men’s grooming and lifestyle.
Key Takeaways:
- Based on product type, sales of pre-shave foam are projected to grow at a 5.6% CAGR over forecast period.
- By nature, demand in the natural segment will increase at a 7.9% CAGR over the forecast period.
- In terms of price range, the mid-range segment will account for 55.6% of the total market share in 2022.
- Based on sales channel, sales in the online segment will grow at a 8.3% CAGR through 2032.
- The U.S. pre-shave care market accounted for 87.9% of the North America market share in 2021.
- Germany held over 25.7% of the Europe pre-shave care market in 2021, and the trend is expected to continue over the forecast period.
- In 2021, India accounted for 37.7% of the South Asia pre-shave care in 2021, emerging as a lucrative pocket in the region.
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Competition Landscape
Leading manufacturers of pre-shave care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.
Major players present in the pre-shave care market are
- Claus Porto
- L’Oreal SA
- Kiehl
- Johnson & Johnson
- Bold For Men
- Energizer Holdings, Inc.
- Malhotra Shaving Products Ltd
- Acqua DI Parma
- Beiersdorf AG
- Edgewell Personal Care Company
- Godrej Group
- Siemens Healthcare
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Global Pre-Shave Care Market by Category
By Product Type:
- Pre-Shave Foam
- Pre-Shave Cream
- Pre-Shave Gel
- Pre-Shave Soap
- Other Pre-Shave Products
By Nature Type:
- Natural/Organic
- Conventional
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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