While the onset of the pandemic led to a slight downturn in demand for active, smart, and intelligent packaging within The The food and beverage and pharmaceutical industries saw significant increases in demand the following year, primarily as a result of a spike in the demand for immunizations and pharmaceutical supplies. This increase is expected to fuel the global growth of intelligent, smart, and active packaging over the forecast period.
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Growth Drivers:
- Consumer Demand for Information and Safety: Concerns over product safety, authenticity, and information are growing among consumers. In order to satisfy consumer needs for safety and transparency, active and intelligent packaging systems deliver real-time data regarding product freshness, temperature, tampering, and expiration dates.
- Advancements in Technology: Advancements in technology, namely in the areas of sensors, NFC (Near Field Communication), RFID (Radio-Frequency Identification), and QR codes, have made it possible to create complex active and intelligent packaging solutions. The market is growing because of these technologies’ improved communication, tracking, and monitoring capabilities.
- Regulatory Compliance: Active and intelligent packaging solutions are becoming more and more popular as a result of strict laws pertaining to food safety, pharmaceutical authentication, and sustainability. These solutions support adherence to legal requirements and guarantee product integrity all the way through the supply chain.
- Extended Shelf Life and Reduced Waste: Active packaging solutions, such as oxygen scavengers, moisture absorbers, and antimicrobial agents, help extend the shelf life of perishable goods, reducing food waste and spoilage. This sustainability aspect appeals to both consumers and manufacturers, fostering market growth.
- Brand Differentiation and Customer Engagement: Active and intelligent packaging solutions offer opportunities for brand differentiation and enhanced customer engagement. Interactive packaging with augmented reality features, personalized messages, and product information enriches the consumer experience, driving brand loyalty and market expansion.
Industry Restraints:
- High Initial Investment: Implementing active and intelligent packaging solutions often requires significant upfront investment in research, development, and infrastructure. For small and medium-sized enterprises (SMEs) or businesses operating on tight budgets, this can be a major barrier to adoption.
- Complexity and Integration Challenges: Integrating active and intelligent packaging technologies into existing supply chain systems can be complex and challenging. Compatibility issues, data management complexities, and interoperability concerns may hinder seamless integration, slowing down market growth.
- Security and Privacy Concerns: As active and intelligent packaging solutions involve the collection and transmission of sensitive data, security and privacy concerns arise. Ensuring the confidentiality, integrity, and authenticity of data becomes paramount, especially in sectors like pharmaceuticals and personal care products.
- Limited Consumer Awareness: Despite the potential benefits, many consumers remain unaware of active and intelligent packaging technologies and their advantages. Educating consumers about these solutions, their functionalities, and benefits is crucial for market acceptance and adoption.
- Environmental Impact: Some active and intelligent packaging solutions involve the use of complex materials and electronics, raising concerns about their environmental impact and sustainability. Manufacturers need to focus on developing eco-friendly alternatives to address these sustainability challenges and mitigate negative environmental consequences.
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Projected to grow at a CAGR of 9.8% from 2022 to 2027, the Global Active, Smart, and Intelligent Packaging Market is estimated to be valued at US$ 27.1 billion in 2022, with a forecasted reach of US$ 43.3 billion by 2027. This robust growth trajectory underscores the increasing adoption of advanced packaging solutions across various industries, driven by factors such as technological advancements, regulatory compliance requirements, and heightened consumer demand for product safety and information. The market’s expansion is expected to be further propelled by the surge in demand witnessed in key sectors like food & beverages and pharmaceuticals, particularly amid the COVID-19 pandemic.
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
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