The agritourism market is blossoming, projected to reach US$ 622.1 billion by 2029, with a staggering CAGR of over 11.3%. This surge in demand for unique and enriching travel experiences presents a golden opportunity for tourism operators and hospitality providers to cultivate a new revenue stream. But how can your brand stand out in this fertile market?
Enhancing the Agritourism Experience
- Beyond the Farm: Embrace Creative Offerings: Craft innovative experiences like haunted hayrides and music festivals alongside farm tours, attracting a wider audience and generating new revenue streams.
- Off-the-Farm Opportunities: Strengthen local partnerships. Collaborate with farmers’ markets and roadside stands to create comprehensive agritourism packages that showcase the bounty of the region.
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- Embrace Digital Booking: Prioritize online convenience. Optimize online booking platforms to cater to the growing preference for easy and accessible travel reservations.
- Cultivating Global Growth: Target emerging markets. Focus on regions like India, China, and Brazil where government initiatives and rising environmental awareness fuel agritourism demand.
- Educate and Inspire: Partner with tourism boards. Collaborate with government agencies to launch awareness campaigns that highlight the unique experiences and educational value of agritourism.
Understanding the Growth Drivers:
- The Allure of Unique Experiences: Target the experience-driven traveler. The growing desire for authentic and immersive travel experiences fuels the demand for agritourism vacations.
- Connecting with Nature and Agriculture: Embrace the sustainability movement. The rising focus on environmental consciousness and supporting local agriculture creates a fertile ground for agritourism.
- Government Initiatives & Support: Capitalize on regional growth. Government incentives and programs promoting agritourism in emerging markets unlock new market potential.
“Low awareness among consumers about agritourism is a major barrier to market growth in developing countries. Advertising is thus essential for the agritourism market,” states the FMI report.
Agritourism Market: Key Findings
- Millennials will remain the key target demographic that will choose to take up agritourism tools and will continue to generate profitability.
- Individual travelers will account for a larger share of the total market value, driven by higher awareness and easier availability of farm study tours.
- Off the farm activities will account for 60% of the total demand share, with substantial impetus coming from direct marketing efforts.
- Europe and North America will retain leading positions in the agritourism market, while developing nations in Asia and Latin America will display strong growth.
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Agritourism Market: Key Driving Factors
- Easy access to agritourism packages through online sales channels is a key growth driver for the market.
- Novel off the farm activities such as musical festivals and haunted hay rides are generating profitable opportunities.
- Low prices associated with on-farm fruit and vegetable harvests is increasing the popularity of agritourism among potential visitors.
- Favorable government initiatives towards protection of environment and agricultural land is a major driver for global demand.
Agritourism Market – Key Restraints
- Low awareness among tourists about agritourism options, especially in developing regions remains a key factor that can hamper the market growth.
- Limitations of seasonality and unpredictability of weather will limit growth of the agritourism market.
- High liability, property tax, and insurance costs, is a deterrent to agritourism businesses.
Key Players of Agritourism Market
- Expedia Group Domiruth PeruTravel
- Quadrant Australia
- Select Holidays
- Star Destinations
- Trump Tours
- Farm To Farm Tours
- Kansas Agritourism
- C.T. Tours
- AL VERNETO
- Bay Farm Tours
- Agriturismo France
- AGRILYS Voyages
- Bay Farm Tours
- Field Farm Tours
- Missão and others.
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Agritourism Market Taxonomy
The global agritourism market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.
Activities
- Overnight Stay
- Special Events and Festivals
- Off the Farm
- Recreation Activities And Events
Tour Types
- Group Travelers
- Individual Travelers
Consumer Demographics
- Men
- Women
- Kids
Age Group
- 15-25
- 26-36
- 36-45
- 46-55
- 55 Years and above
Booking Channel
- Online
- Offline
Country
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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