The Aluminum-free Natural Food Color Market is witnessing significant growth as consumers increasingly seek healthier and safer alternatives to artificial food dyes. These natural colorants, sourced from fruits, vegetables, and other plant-based materials, offer vibrant hues without the harmful effects of aluminum-based additives. The rising awareness about the potential health risks associated with artificial colors has driven the demand for these safer alternatives in the food and beverage industry.
The global aluminum-free natural food color industry is forecasted to be appraised at US$ 4.08 billion by 2032, up from US$ 2.17 billion in 2022, advancing at a CAGR of 6.88% during the forecast period.
Dyes, pigments, and substances that impart color to food and beverages are known as coloring additives or food colors. Available as liquid, gels, and powder food coloring is used in both commercial and domestic production of eatables and beverages.
Consumers continue to associate the taste of food products with its color which is a vital factor F&B companies are increasingly using food coloring to make their products more presentable and marketable. Aluminum lakes are being increasingly used in the production of food coloring owing to their dispersible nature enabling them to mix with oil, fat, propylene glycol, and glycerin and water. However, concerns regarding the adverse impact of aluminum consumption on human health are creating a demand for natural food colors.
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Aluminum-free Natural Food Color Market Dynamics
Health Concerns Surrounding Prolonged Aluminum Consumption to Uphold Market Growth
Although aluminum has been approved for use in food coloring, it is widely identified as a neurotoxin proven to impact over 200 biological functions of the body. The metal accumulates in the human system over periods of time and can have adverse consequences on human health. Numerous studies suggest that prolonged accumulation of aluminum in the body can potentially cause neurodegenerative diseases such as dementia, Alzheimer’s disease, Parkinson’s, and amyotrophic lateral sclerosis (ALS).
In addition, aluminum competes with other minerals for absorption into the bloodstream. This can significantly deter calcium absorption in bones and impact skeletal mineralization. Further, studies have linked the accumulation of metal in the body to the development of autism and slowdown of growth in kids. Growing awareness about the adverse impact of aluminum on human health is prompting food and beverage companies to seek alternatives to food color containing aluminum.
A recent development complementing the trend was the release of a survey conducted Federal Institute of Risk Assessment, Germany which revealed that approximately half of the German population avoids the use of aluminum-based products. The factor is estimated to play a vital role in aluminum-free natural food color market growth during the forecast period.
Coupled with the growing awareness about the adverse impact of aluminum on human health, the trends are expected to drive food processing companies to replace artificial and synthetic coloring with their natural alternatives.
Additionally, the burgeoning demand for naturally sourced ingredients for food products and the widespread consumer perception associating natural with healthy is driving manufacturers to increasingly replace aluminum-based food coloring in their products.
The factor is expected to contribute significantly to the aluminum-free natural food color market growth with consumers increasingly preferring brands which provide detailed insights into their supply chain management.
Innovations in Natural Food Color Development to Drive Adoption
Aluminum lakes find widespread usage in the production of blue pigment for food coloring. Intensifying research and development towards finding natural sources for blue color is likely to accelerate adoption of aluminum-free natural food color.
For instance, recent research in the area is studying the potential of deriving blue color from fungal, animal, and microbial sources. In addition, the aluminum-free natural food colors are also finding widespread adoption in the food and beverages industry owing to the nutritional benefits offered by them which are central to marketing campaigns of companies vying to capitalize on the burgeoning demand for natural products. Technical breakthroughs in the production of natural food colors are further expected to underpin aluminum-free natural food color market growth.
For instance, Phytolon, an emerging company in the food color market, obtained the license for using plant-based genes known as betalains for the production of a variety of natural colors. The company revealed that they will be leveraging a novel technique employing the use of yeast for the commercial production of natural food color. Burgeoning investments in natural food color production and accelerated sophistication of production processes is estimated to fuel aluminum-free natural food color market growth.
Inefficient Functionality and Lower Shelf-life of Natural Colors to Dent Sales
Natural food colorings are unstable and exhibit low heat resistance. In addition, the coloring can fade easily and undergo a change in properties when subjected to light and different pH levels. Being derived from natural sources, natural food coloring can cause allergic reactions.
Furthermore, the overall cost of production of natural food colors is substantially higher than its synthetic counterparts. The requirement of a vast amount of raw materials in plants, fruits, and other natural sources makes the production of natural colors both expensive and non-sustainable.
These factors are restraining the widespread adoption of natural colors in commercial food processing and continue to pose a daunting challenge to manufacturers operating in the aluminum-free natural food color market.
Aluminum-free natural food color market – Notable Highlights
- Naturex, a key player in the aluminum-free natural food color market, launched a new line of natural food colors named “Vegebite Ultimate Spirulina”. The product line features blue and green colors sourced from spirulina for confectionary and beverages with the colors being available in liquid and powder form.
- Increasing collaborations in the aluminum-free natural food color market received a huge boost when Exberry and GNT group launched the Sunshine Shades range of natural food coloring. Under the product line, the company will be launching natural colors ranging from bright yellow to dark orange which can potentially replace yellow food coloring manufactured using aluminum lakes.
- The trend for significantly reducing the use of aluminum lakes in food color manufacturing saw another key development when Roha announced the launch of its Natracol Vibra Yellow color for use in the food products such as gummies, candies, and dairy products.
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Aluminum-free Natural Food Color Market Segmentation
On the basis of type, the aluminum-free natural food color market can be segmented into:
- Beta Carotene
- Astaxanthin
- Annatto
- Curcumin
- Spirulina
- Carmine
Based on the end-use application, the aluminum-free natural food color market can be segmented into:
- Processed/Frozen food products
- Beverages
- Dairy Products
- Bakery and Confectionary Products
- Others
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