The Automation Testing Market is Expected to Register a CAGR of 14.3% and Surpass US$93.6 Billion by 2032. The development of rapid technologies such as artificial intelligence and machine learning is boosting the demand for the automation testing market.
The penetration of smartphones along with the increasing use of mobile applications in different end-user industries is creating lucrative opportunities for automation testing services. The development of web-based applications along with newer software technologies has created an urgent need for automation testing.
In the first quarter of the lockout, the COVID-19 pandemic had an impact on the market for automation testing. However, because the majority of businesses rely on mobile applications, the swift digitalization of end-user sectors produced a pressing demand for automation testing. Furthermore, the industry is expanding as a result of the evolving nature of work arrangements.
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The expansion of the automated testing market is being driven by the increased creation of mobile applications that serve a variety of end-user industries dealing with hospitality, customer service, or technology.
Automation testing is now used by small and medium-sized businesses in addition to large and medium-sized ones. The market is being shaped by lower data pack prices, easy affordability, and the convenience of implementing automation testing.
The Asia Pacific area is experiencing rapid growth in the technology sector. The demand for automation testing is mostly driven by nations like China, Japan, Australia, and India. Government agencies are supporting the expansion of artificial intelligence and machine learning by initiating projects in addition to technology sectors that are optimizing the use of these technologies.
According to Future Market Insights, the automation testing market in China is predicted to grow at a CAGR of 14%. the growing use of Internet of Things (IoT) devices and artificial intelligence, particularly in mobile applications, are to blame for this.
Additionally, India is going through a digital revolution, which has boosted the region’s reliance on automation testing. Asia Pacific is becoming a promising location for the growth of the automation testing market as a result of all these factors.
Opportunities in Automation Testing Market
The increasing penetration of smartphones along with the establishment of 5G services in certain geographical locations has made automation testing services easy. In addition, most end-user sectors that range from food and beverages to automotive are largely relying on the Internet and web-based applications that make tasks easier and more agile.
The changing nature of end-user sectors and digitization of the same is helping industries to adapt to web-based software that helps in managing workload. In addition, mobile applications have opened doors of opportunities for testing automation in more ways than one.
Furthermore, the development of mobile applications is supporting treatment and refusal of automation testing owing to its ability to minimize the time during testing. With digital transformation being at the forefront of transformation, the use of automation testing is expected to grow in the upcoming years.
Factors such as the growth in the demand for automation of the testing process and solutions for seamless customer experience and rising usage of AI-enabled cutting-edge technologies for software testing environments are expected to propel the market growth during the forecast period.
Competitive Landscape:
Players in the global automation testing market focus on expanding their global reach through various strategies, such as; partnerships, collaborations, and partnerships. The players are also making a significant investment in R&D to add innovations to their products which would help them in strengthening their position in the global market. Some of the recent developments among the key players are:
- In July 2021, Sauce Labs acquired Backtrace, which is well known for offering error monitoring solutions.
- In May 2021, SmartBear started a strategic partnership with QBS Software. The main aim of this partnership is to increase the efficient delivery of enterprise software solutions to more than 240,000 organizations throughout the EMEA region
- In March 2021, Tricentis acquired Neotys, which is a performance testing company. This NeoLoad will be added to the Tricentis portfolio, giving customers an enterprise-grade performance testing solution.
- In October 2021, Tricentis launched Tricentis Tosca, powered by Vision AI, an advanced AI-based test design and automation technology that allows organizations to address the needs of the increasing popularity of cloud-native and enterprise application platforms.
Key Players:
- IBM Corporation
- Micro Focus International plc.
- Capgemini SE
- Tricentis USA Corp
- SmartBear Software Inc.
- Parasoft Corporation
- Cigniti Technologies Limited
- Keysight Technologies Inc
- Invensis Technologies Pvt Ltd
- Sauce Labs Inc.
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Key Segments Covered in the Automation Testing Industry Report
Automation Testing by Component
- Automation Testing Type
- Static Automation Testing
- Dynamic Automation Testing
Automation Testing Services
- Automation Advisory and Consulting Services
- Automation Planning and Development
- Automation Support and Maintenance
- Automation Documentation and Training
- Automation Implementation
- Managed Automation Services
- Other Automation Services
Automation Testing by Endpoint Interface
- Mobile
- Web
- Desktop
- Embedded Software
Automation Testing by Organization Size
- Small and Medium-Sized Enterprises
- Large Enterprises
Automation Testing by Vertical
- Banking, Financial Services, and Insurance
- Automotive
- Defense and Aerospace
- Healthcare and Lifesciences
- Retail
- Telecom and IT
- Manufacturing
- Logistics and Transportation
- Energy and Utilities
- Media and Entertainment
- Other Verticals
Automation Testing by Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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