The projected market size for baby personal care products is US$ 88.6 billion in 2023, with an anticipated increase to US$ 167.9 billion by 2033. Sales of baby personal care products are forecasted to achieve a compound annual growth rate (CAGR) of 6.6% throughout the forecast period.
The report highlights that 61% of parents surveyed prefer baby care products with natural ingredients, a preference supported by scientific evidence. Conversely, 82% of parents steer clear of products containing chemicals for their children, while 54% actively seek out green, sustainable, and eco-friendly products. The demand for baby care products with natural compositions is on the rise.
Over the last decade, the baby care industry has seen considerable changes. Previously limited to specialty stores, the industry has expanded through digital platforms and changing parenting trends. Looking forward, the market is set to grow, driven by increased consumer awareness about health and hygiene. Additionally, the introduction of innovative packaging and the use of organic materials, which are known for their health benefits, are further boosting demand. This shift towards safer and more sustainable products is prompting manufacturers to continually adapt and innovate, ensuring the industry’s growth and ongoing relevance.
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As product research and development investment grows, coupled with the trend toward organic ingredient-based baby care products recently observed in Japan’s marketplace, manufacturers are relentlessly promoting new products through popular supermarkets and specialty stores.
Demand for cosmetics has been growing steadily in developing countries. Customers have experienced a big change, going from buying cheap to luxury branded cosmetics. The men’s grooming products on the market now range from deodorants to batch products, hair care products and concealers (cover-ups), skin whiteeners along with sunscreens, anti-aging items and classics like shaving cakes. This change of customer preference has fueled the growth in demand for global cruelty-free cosmetics. This shift in customer behavior bodes well for the sector.
- In August 2021, a popular baby care brand, Baby Dove partnered with Walmart to launch a new line of shampoo, conditioner, baby wash, and skin cream for infants with sensitive skin and multiracial babies. Such product offerings are expected to have a positive impact on market growth.
Key Takeaways from Market Study
- Skincare is the leading segment with a growth of 6.8%. Newborn babies are more prone to skin diseases and rashes which fuel segment demand. Additionally, the high availability of various products and offerings fuels market demand.
- Modern trade has emerged as a valuable asset for the market leading sales towards growth of 5.9%. The market segment for essential baby care products, in particular toiletries, diapers, toys, and garments, is expanding at a pace of 13–14% each year as a result of more internet marketplaces.
- United States holds a substantial share of the market contributing revenue of US$ 25 billion by 2033. High per-capita income and increased customer spending’s on infant care are the key factors supporting this dominance.
- India market is growing at an impressive rate of 8.0%. Numerous well-known local and regional companies contribute to the fierce competition in India’s infant care products industry. In recent years, demand for baby care goods in India has increased due to increased consumer knowledge and disposable income.
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Key Players Operating in the Baby Personal Care Products Market Include
- Bio Veda Action Research Co.
- Johnson & Johnson
- Kimberly-Clark Corp.
- Me n Moms Pvt Ltd.
- Mothercare IN Ltd.
- Nestle SA
- Pigeon Corp.
- The Himalaya Drug Co.
- The Procter & Gamble Co.
- Unilever Group
Manufacturers are focusing on Big wins through Omnichannel Strategies
To broaden their consumer base, leading manufacturers in the baby care product market are capitalizing on emerging market opportunities. Key players are investing in physical retail and promotions to mitigate the impact of a single promotion. Omnichannel strategies are likely to yield a return on investment. Organic baby infant nutrition and prebiotics-infused infant nutrition are among the products available in the market.
Nestle SA is one of the foremost revenue generators, with popular brands such as Ceregrow, Lactogen, and Gerber, followed by Procter & Gamble, with Pampers being the most popular brand. Large multinational consumer goods companies are introducing premium baby care products as extensions of their core personal care brands.
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Key Segments
By Product:
- Skincare
- Body Care
- Hair Care
- Oral Care
- Toiletries
- Fragrances & Deodorants
- Color Cosmetics
By Nature:
- Organic
- Conventional
By End Use:
- Individual/Residential
- Institutional/Commercial
By Price:
- Mass
- Premium
By Gender:
- Boys
- Girls
- Unisex
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Japan
- The Middle East & Africa (MEA)
Latest Developments:
- In July 2019, Pampers, a Procter & Gamble (P & G) brand, introduced ‘Lumi’ smart diapers. The system is comprised of an all-in-one connected device that includes two activity sensors for diapers, a Logitech camera that functions as a Wi-Fi monitor, and an app that records all data. This new product monitors a baby’s sleeping and peeing habits.
- In August 2019, Kimberly-Clark and UNICEF collaborated to enhance the lives of nearly two million young children and infants in 16 Latin American and Caribbean countries. Kimberly-contribution Huggies’ global ‘No Baby Unhugged’ program will be used to support and grow UNICEF’s current Early Childhood Development (ECD) initiatives in some Latin American countries over the next three years.
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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