India’s outbound tourism market is taking off, projected to reach a staggering US$ 55388.41 million by 2034, with a growth rate of 11.4% CAGR. This surge in travel desire presents a golden opportunity for travel agencies, airlines, and hospitality businesses to capture the hearts (and wanderlust) of Indian vacationers. But how can your brand become their travel partner of choice?
Fueling the Dreams of Indian Travelers
- Experiences over Souvenirs: Cater to the growing appetite for adventure. Offer unique and experiential travel packages that go beyond sightseeing, catering to the millennial desire for cultural immersion and exploration.
- Global Connectivity Made Easy: Become a one-stop travel shop. Facilitate seamless travel experiences by providing information on direct flight routes, competitive airfares, and visa requirements for popular destinations.
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- Affordability is Key: Price matters. Develop attractive travel packages and discounts that cater to the growing but budget-conscious Indian middle class.
- Embrace Digital Travel Planning: Meet travelers where they are. Develop a user-friendly online platform with easy access to travel information, booking options, and customer support.
- The Power of Social Influence: Partner with social media influencers. Leverage the travel inspiration on platforms like Instagram to showcase exotic destinations and curate travel experiences for Indian audiences.
- Wellness on the Horizon: Tap into the health and wellness trend. Offer travel packages focused on rejuvenation and relaxation, catering to the growing awareness of wellness tourism.
Understanding the Growth Drivers:
- Rising Disposable Income: Target the affluent Indian traveler. The increase in discretionary spending creates a prime market for international travel experiences.
- The Millennial Mindset: Embrace the experiential generation. Millennials’ preference for cultural exploration fuels the demand for outbound tourism.
- A Connected World: Make travel accessible. The expansion of the internet and travel booking platforms empowers Indians to plan and book international trips with ease.
Further, the demand for packaged holidays offered by companies such as Cox & Kings is rising as more Indians travel overseas for the first time. Indian travelers are growing more daring and like to customize their travels by selecting unexpected locales and novel activities. To improve the outbound tourist business, the government might take measures like increasing direct links to popular and emerging places, permitting foreign cruise ships to sail in Indian waters, and making deliberate and coordinated efforts on several fronts.
Key Takeaways from the India Outbound Tourism Market Study:
- European and North American destinations, is currently dealing with issues like exceptionally long visa processing times and scarce air connectivity with high prices.
- Top three tourist destinations for Indians are expected to be Thailand, Singapore, and the U.S.
- Business travels and holiday/leisure are the most popular purpose types in the India outbound tourism market
- Online booking channels is expected to dominate the India outbound tourism market in terms of booking channel.
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Key Players:
- Orbit
- Thomas Cook
- SOTC Kuoni
- Raj Travels
- In Orbit Tours
- Cox and Kings
- TCI
- Kesari
- Travelmart India
- Riya Travels
- Akbar Travels
- BTI Sita
- BCD Travels
- Mercury Travels
- Gold Chip
- Kesari
- Amadeus ( as per request)
India Outbound Tourism Market By Category
By Purpose Type:
- Business
- Holiday/Leisure
- VFR & Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tourism Type
- Cultural & Heritage Tourism
- Medical Tourism
- Eco/Sustainable Tourism
- Sports Tourism
- Wellness Tourism & Others
By Tour Type:
- Independent Traveller
- Package Traveller
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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