The mobile TV market registered an 8% CAGR during the forecast period (2022-2032), to reach US$ 30 Billion by the end of 2032. Due to the increasing availability of high-speed data services such as 3G, 4G, and 5G, the mobile TV market is expected to rise steadily throughout the forecast period.
The increasing use of smart devices such as mobile phones and tablets, as well as expanding internet consumption, is the primary driver driving mobile TV market growth. In addition, there has been a surge in demand for premium sports, movies, and entertainment content via video-on-demand (VoD) services, which is also contributing to the growth of the mobile TV market.
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The increased production of TV-enabled mobile handsets has also increased the adoption of free-to-air services in developing countries. 5G broadcasts provide consumers with fast data speeds and media consumption capabilities, enhancing the whole mobile TV experience. As a result, the development of 5G broadcast services is a factor contributing to mobile TV market growth.
Other reasons such as increased disposable income and consumer spending on leisure and entertainment activities, as well as easy access and inexpensive installation costs, are expected to propel the mobile TV market even further.
The pay TV service sector accounted for more than half of the mobile TV market in Asia Pacific, and its share is likely to grow throughout the forecast period. Due to the expanding number of TV-enabled mobile devices, people in Asia Pacific are increasingly adopting free-to-air services.
The increased investment in LTE networks, as well as the expanding economic power of emerging nations, is likely to be the primary driver of mobile TV market adoption across Latin America the Middle East, and Africa.
Key Takeaways from the Mobile TV Market Report:
- In the service type sector, pay TV from the mobile TV market is anticipated to flourish at the quickest CAGR of 8.3% through 2032.
- The market size for mobile TV in the United States is expected to reach US$ 1.8 Billion by 2032, growing at a CAGR of 6.9% during the predicted period.
- Germany is expected to reach a market size of US$ 1.5 Billion in mobile TV by 2032, with a CAGR of 6.2% during the forecast period.
- China’s mobile TV market is expected to be worth US$ 5.5 Billion by 2032, with a CAGR of 9.2% over the forecast period.
- Brazil is expected to have a market size for mobile TV of US$ 582.2 Million by 2032, with a CAGR of 8.6% during the forecast period.
- By 2032, India is expected to reach a market size of US$ 4.6 Billion in mobile TV, with a CAGR of 9.2% during the forecast period.
Leading Key Players:
AT&T, Inc., Comcast Corporation, MobiTV, Inc., Sky plc, Charter Communications, Verizon Communications, Inc., Bell Canada, Orange S.A., Bharti Airtel, and Consolidated Communications are some of the prominent competitors in the mobile TV market.
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Recent Developments:
- CommScope and Kaltura will collaborate in November 2020 to provide mobile TV market services to communication service providers and media enterprises globally. The integrated solutions would use AWS’s capability to create a simplified cloud platform for clients establishing large-scale mobile TV services, from planning through delivery, deployment, and implementation, as well as continuous growth. AWS enables video providers to improve operational flexibility and resilience while also benefiting from streamlined resource and cost structures.
- Brightcove paid US$ 15 million in cash and shares in April 2019 to purchase Ooyala’s online video platform business. Ooyala is a provider of cloud video technology. Brightcove’s position as a market leader in online video is strengthened by the strategic purchase. Ooyala’s OVP clients have now joined the list of enterprises that collaborate with Brightcove as a result of this transaction.
- CSG Systems International and Bell Canada, Canada’s leading communication firm and provider of sophisticated wireless, Internet, TV, and business services, announced a seven-year renewal of their long-standing relationship in July 2020. CSG Systems International would continue to support Bell Canada’s Fibe and Alt TV services’ residential customer service and invoicing. Fibe TV from Bell Canada is an IP-based television service. It allows customers to watch live television on the screen of their choice.
- Xiaomi launched the Mi Box 4K in India’s smart set-top-box or mobile TV market in May 2020. The Mi Box 4K is intended to transform any standard feature TV into a mobile TV.
- TCL Corporation announced a smart line of AI-powered TVs and air conditioners in the Indian market in January 2020. With its C8 AI Android TV Series, TCL Home APP, and a wide selection of Smart Air Conditioners, the firm has presented the next-generation ‘AI x IoT’ idea.
Mobile TV Market Segmentation:
By Service Type:
- Free to air
- Pay TV
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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