Anthocyanin food colors market is witnessing substantial growth due to the rising demand for natural food additives. These plant pigments, found in fruits and vegetables, are gaining popularity as a healthier alternative to synthetic dyes. Consumers are increasingly seeking clean-label products, propelling the demand for anthocyanin food colors across various industries like beverages, confectionery, and dairy.
The global market for anthocyanin food color is predicted to reach a market worth of close to USD 323 million by the year 2022, growing at a CAGR of 4.8% between 2022 and 2032, according to the Anthocyanin Food Colors Market research. In the global market for natural food color, which was estimated to be worth US$ 1.6 Bn in 2021, anthocyanin food color sales accounted for about 18.89% of total sales.
Anthocyanins are a very popular and diverse food colorant type, in relation to their pH, they may appear blue, red, purple, or black. Food plants that are anthocyanins-intensive are black rice, blueberry, raspberry, and black soybean, among many others that appear purple, red, blue, or black. They are found in the cell vacuole, mostly in flowers, vegetables, and fruits, but also in leaves, stems, and roots.
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Organic anthocyanin attaches health benefits like reducing the risk of heart disease and respiratory disorders. This has impelled the consumption of the anthocyanin market. The anthocyanin food color market is driven by its rising demand in food and beverage industries owing to its functional properties such as being anti-allergic, anti-microbial, anti-inflammatory, and antioxidant.
There is no conclusive evidence that anthocyanins have any effect on human biology or cause any diseases, hence are widely applied in the food industry. Anthocyanins’ restorative remedial properties, derived from their antioxidant, neuroprotective, and anti-malignant growth properties, have made them conducive for use in pharmaceutical products.
Key Takeaways from the Market Study
- The overall anthocyanin food colors market is anticipated to grow at a rate of 8% on American continents. The US anthocyanin market contributes over 32% of the global Anthocyanin food colors market.
- The European anthocyanin food colors market is currently pegged at approximately 1500 metric tons by volume and USD 75 mn by value. The demand for anthocyanin Food Colors is about to grow at 9% CAGR between 2022 and 2032 in this region.
- The Asia-Pacific region is poised to be the fastest-growing anthocyanins market owing to the augmenting demand for natural colorant food and beverage and personal care products.
- By application, the beverages industry holds command over the highest market share of 25%, followed by the bakery, snacks, and cereals segment and then the dairy industry. It is used as a coloring agent in cakes and bakes and in dairy products like ice creams, yogurt, etc.
- When compared to synthetic colorants, anthocyanins have lesser stability, which is a major restraining factor for market expansion. Another problem impeding the market’s pace is the product’s higher cost when compared to its competitors.
- Growing consumer preference for organic, healthy, and nutritious plant-derived food products is the main driver for sales of natural food colors like anthocyanin across global markets. Rising urbanization and government policies that encourage the use of natural food colors across industries are expected to fuel the anthocyanin market even further.
“Anthocyanin food colorant producers should consistently innovate and adopt creative strategies to scale in an already booming market dominated by numerous players. Manufacturers should also strive to make plant-based food colors like anthocyanin more affordable to food processing industries. Larger companies would profit significantly by diversifying their range on anthocyanin color pallet and by targeting the artisanal wine and craft beer market,” says a Future Market Insights analyst.
Competitive Landscape
Food colorant producers are intensively focusing on market research techniques and cost-cutting procedures in order to make anthocyanin food colors accessible for the food processing industry. These manufacturers also participate in various strategic alliances with leading food brands around the world to increase the reach of their products.
Some of the leading market players in the Anthocyanin food colors market are Chr. Hansen Holding A/S, Kalsec Inc, Sensient Technology Corporation, Symrise A.G., Archer Daniels Midlands Co., Naturex S.A., DDW, among others. The aforementioned firms hold market dominance over more than 65% of the anthocyanin food colors market. Hence, the Anthocyanin food colors market leans towards the consolidated phase.
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Anthocyanin Food Colors Market by Category
By Nature, the Anthocyanin food colors market is segmented as:
- Organic
- Conventional
By Application, the Anthocyanin food colors market is segmented as:
- Bakery & Confectionery Products
- Beverages
- Fruit Preparations/ Fillings
- Dairy Food Products
- Potatoes, Pasta, and Rice
- Soups, Sauces, and Dressings
- Meat, Poultry, Fish, and Eggs
- Seasonings
- Others
By Source, the Anthocyanin food colors market is segmented as:
- Black Carrot
- Berries (Elderberry, etc.)
- Purple Corn
- Red Sweet Potato
- Red Radish
- Others
By Product Type, the Anthocyanin food colors market is segmented as:
- Cyanidin
- Malvidin
- Delphinidin
- Pelargonidin
- Petunidin
- Others
By end-user industries, the Anthocyanin food colors market is segmented as:
- Food Industry
- Personal Care Industry
- Others
By Region, the Anthocyanin food colors market is segmented as:
- North America (U.S., Canada, Mexico)
- Latin America (Brazil, Argentina, Chile, Peru, Bolivia)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia), Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa), India
- Asia-Pacific (China, Japan, South Korea, Thailand, Malaysia, Vietnam, Indonesia, Oceania (Australia, New Zealand)
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