Ginseng Market Insights: Anticipating Growth to US$ 786.5 Million by 2024

Ginseng Market
Ginseng Market

It is projected that the size of the worldwide ginseng market would be US$ 786.5 million by 2024. Over the assessment period, it is anticipated to grow at a rate of 4.3% CAGR, with a market valuation of US$ 1,262.3 million by 2034.

Because of its many health advantages, ginseng is becoming a very popular product worldwide. It is thought to be a very successful plant in treating anxiety, diabetes, erectile dysfunction, and stress.

The ginseng market is expanding due in large part to rising consumer health consciousness. Similar to this, through 2034, ginseng sales are probably going to rise because to the growing demand for wholesome, high-nutrient foods.

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The growing consumer adoption of Asian and oriental flavors is expected to fuel market expansion throughout the forecast period. Chinese herbal medicine is likewise quite well-liked. Ginseng roots include salicylic acid, maltol, p-coumaric, and vanillic acids in addition to other bioactive compounds. The fact that ginseng powder forms have a longer shelf life than other ginseng preparations because of their low water content is another factor propelling market growth.

The growth of the food industry has been impacted by the growing concern for consumer health. Consumers are willing to pay a premium for non-GMO products and want wholesome meals.

The increasing number of food companies looking to enhance the nutritious content of their goods is expected to drive up demand for ginseng. So it’s safe to say that the trend’s origins lie in the expanding health and wellness movement. Since ginseng plays a major role in these supplements, there will likely be a sustained demand for these organic and non-GMO products.

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Competitive Landscape:

To meet the growing demand of consumers, the top companies in the global market are offering products with various claims, such as Kosher, Non-GMO, GMP, Vegan, and more. In addition, ginseng-containing products are being launched on the global market at an increased rate. Companies are maintaining a competitive position in the market by pursuing inorganic growth strategies, such as partnerships, geographical expansion, and mergers & acquisitions.

Several prominent companies dominate this market, including Korean Ginseng Export Corporation, Organika Health Products Inc, Ilhwa Co. Ltd, Korean Ginseng Corp., RFI Ingredients, Inc, Koshiro Co Ltd, Daedong Korea Ginseng Co., Ltd., Ningbo Gianon Biotech Co., Ltd., Sino-Nature International Co., Ltd., Shanghai FanPharma Co., Ltd., Nature’s Way, and others.

Recent Developments:

  • With the launch of Revital NXT, a nutrition bar powered by natural ginseng, Sun Pharma expanded its nutrition bar segment in 2021.
  • In April 2019, CheongKwangJang (KGC), a famous Korean company, launched a new red ginseng brand. Keeping up with the growing interest among consumers in enhancing immunity levels and superfoods, it features Korean Red Ginseng Extract ‘Every time’ in a portable stick pouch. Moreover, the company announced the launch of every time Blossom, a cherry blossom-themed edition in two tins with 100 stick pouches.
  • A proprietary red ginseng product under the Ewha Company’s food brand Nature Foods was launched in February 2019. The company also plans to expand into China with the red ginseng product.

Ginseng Market Segmentation by Category

By Source:

  • Wild
  • Cultivated

By Form:

  • Raw
  • Powder
  • Extract

By Variety:

  • Oriental Ginseng
  • American Ginseng
  • Siberian Ginseng
  • Others

By End-use:

  • Personal Care Products
  • Dietary Supplements
  • Food and Beverage Processing
  • Pharmaceutical Products

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