According to FMI reports, the global reduced salt packaged foods market is witnessing significant growth, with a predicted value of US$ 212.01 billion by 2033, marking a robust CAGR of 5.5% from 2023. This growth is driven by increasing consumer awareness of health issues, particularly related to high sodium consumption, and a rising demand for healthier food choices.
Consumer demand for low-salt foods is on the rise, fueled by growing awareness of the detrimental effects of high sodium intake on health. As more people strive for healthier lifestyles, there is a heightened demand for reduced salt packaged foods, driving manufacturers to innovate and introduce low-sodium products to meet this demand.
A rising reputation for private label brands is another factor predicted to further cushion market growth. In recent years, the global market for reduced salt food products has grown significantly as consumers become more health conscious. Consumers are increasingly aware of the detrimental effects of high sodium consumption.
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Growing Factors:
- Health Consciousness: Increasing awareness of the health risks associated with high sodium consumption is driving consumers to seek out low-salt alternatives. Manufacturers are responding by introducing innovative products with reduced sodium content to cater to this demand.
- Regulatory Initiatives: Stringent regulations and guidelines, such as those set by the WHO and FDA, are pushing food manufacturers to reduce the sodium content in their products. This regulatory pressure is expected to further drive the adoption of reduced salt packaged foods in the market.
- Market Expansion: The market for reduced salt packaged foods is expanding globally, with regions like Asia Pacific experiencing significant growth. Rising disposable incomes, changing dietary preferences, and increasing health consciousness are driving the demand for low-sodium products in emerging markets.
Manufacturers create tasty, healthy products with low sodium content as a way to reduce salt consumption among consumers. Different applications have different requirements for tastes, textures, and usage requirements when it comes to sodium levels and ingredients.
Key Takeaways from the Reduced Salt Packaged Foods Market Study
- The global reduced salt packaged foods market expanded at 8%CAGR over 2017–2022.
- China dominates the Asia Pacific except for the Japan region. reduced salt packaged foods market expected to reach US$ 53.12 billion by 2033 at a 9.1% CAGR.
- Snacks segment holds a CAGR of 4%in 2023 and is projected to continue accounting for over half of sales in the market by 2033.
- Based on distribution channels, offline led the reduced salt packaged foods market.
- The reduced salt packaged foods market is expected to increase at a notable CAGR of 5.5%.
Competitive Landscape for the Reduced Salt Packaged Foods Market
The global market for reduced salt food products is highly fragmented due to the number of manufacturers on the market. Market leaders maintain their dominance by investing in research and development, incorporating innovative technology into their products, and releasing high-quality products. For example, they use alliances, agreements, mergers, and partnerships to maintain their leadership position.
PepsiCo, The Kraft Heinz Company, General Mills, Maple Leaf Foods, Kellogg’s, JBS, Tesco, Tyson Foods, Nestle, ConAgra Foods, Hormel Foods, Smithfield Foods, Cargill, and others, the market is growing and establishing a strong global presence.
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Recent Developments in the Reduced Salt Packaged Foods Market
- Food for Life Baking Co. announced in July 2021 that it would add low-sodium products to its offerings. There are a variety of saline-free products available, such as cereals, muffins, and tortillas.
- In April 2022, Tata Salt introduced Tata Salt SuperLite, India’s first-ever 30% low sodium salt, as part of its low sodium salt portfolio. This product has been specially formulated with 30% less sodium than refined iodized salt to provide a solution for people whose diets contain less sodium.
- In July 2021, Ezekiel 4:9 Sprouted Flourless Crunchy Cereal, Low Sodium Sprouted Flourless English Muffins, and Low Sodium Sprouted Flourless Tortillas were all added to the Food for Life Baking Co. line.
- In 2021, Cargill Salt launched an ultrafine, powder-like sodium chloride ingredient. It can be used as a blending ingredient in dry soups, cereals, flours, spice mixes, and snack toppings.
Key Takeaway for Investors:
- Growth Potential: The reduced salt packaged foods market presents lucrative opportunities for investors, with a projected CAGR of 5.5% from 2023 to 2033. Investing in companies that specialize in low-sodium products can offer substantial returns as consumer demand continues to rise.
- Innovation and Compliance: Companies that prioritize innovation and compliance with regulatory standards are well-positioned to succeed in the reduced salt foods market. Investors should look for companies that invest in research and development to develop new low-sodium products and adhere to stringent regulations.
- Regional Focus: Emerging markets like China and India offer significant growth potential for reduced salt packaged foods due to increasing health awareness and changing consumer preferences. Investors should consider expanding their portfolios to include companies operating in these regions to capitalize on growth opportunities.
- Supply Chain Resilience: Ensuring supply chain resilience is essential for companies in the reduced salt packaged foods market to meet growing demand efficiently. Investors should assess companies’ supply chain capabilities and their ability to adapt to changing market dynamics to mitigate risks effectively.
Reduced Salt Packaged Foods Market Segmentation by Category
By Product Type:
- Meat
- Poultry
- Seafood
- Snacks
- Others
By Distribution Channel:
- Offline
- Online
By Region:
- North America
- Latin America
- Europe
- The Middle East & Africa (MEA)
- East Asia
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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