The global wheatgrass products market is experiencing significant growth, expected to reach a valuation of $114.4 billion by 2033, with a projected CAGR of 6%. This surge is attributed to increasing awareness of the health benefits associated with wheatgrass, evolving consumer preferences for green foods, and a growing aging population seeking health solutions.
The increasing awareness of the health advantages associated with wheatgrass is projected to fuel its growth. The surge in wellness trends and evolving consumer preferences for green foods are also contributing to the growing demand for wheatgrass products.
The demand for wheatgrass products is being driven by various factors. Firstly, the rise in wellness trends and consumer awareness of the health benefits of wheatgrass is fueling demand. Additionally, the growing aging population, coupled with the increasing prevalence of diabetes and cancer, is boosting the adoption of wheatgrass products for health management. Furthermore, consumers are increasingly turning to gluten-free and organic options, driving demand for wheatgrass products.
The organic wheatgrass products market is experiencing strong growth due to its nutritional advantages. The increasing demand for plant-based nutritious products is a major catalyst in the development of the organic wheatgrass products market. Companies are actively expanding their research efforts to introduce new formulations, resulting in an expanded range of products that cater to diverse consumer needs and preferences.
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Several factors contribute to the growth of the wheatgrass products market. The expanding aging population, rising consumer awareness of health benefits, and increasing demand for organic and gluten-free options are key growth drivers. Moreover, advancements in research and development, along with the introduction of innovative products such as wheatgrass powders and tablets, are creating new opportunities for market expansion.
Key Takeaways
- United States wheatgrass products market is expected to grow with a CAGR of 5.8% during the forecast period.
- The market in United Kingdom is expected to grow with a CAGR of 2.6% during the forecast period.
- By distribution channel, B2C segment is projected to grow with a significant CAGR of 6.4% during the forecast period.
- The market in India is expected to grow with an impressive CAGR of 24.6% throughout the forecast period.
“Increasing demand for plant based nutritious products is expected to drive market growth during the forecast period,” Nandini Roy Choudhury, Client Partner at Future Market Insights
Competitive Landscape
The Wheatgrass products market is intensely competitive, with several key industry players investing heavily in providing these services.
The key industry players are Now Foods, Synergy Natural, Dynamic Greens Wheatgrass Juice, Navitas Organics, My protein, Pines International, Inc., Herbco International Inc, Nutriblade, Girmes Wheatgrass, E-Phamax, Terrasoul Superfoods, Naturya, ABE’S Organics, Nature Bell, Amazing Grass, Dr. Berg.
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Some recent developments in the market are:
Key industry players are utilizing organic growth strategies like acquisitions, mergers, tie-ups, and collaboration to bolster their product portfolio. This is expected to propel the global wheatgrass products market.
- In March 2021, JIVO Wellness, a New Delhi-based company, launched an exciting range of products, including a refreshing wheatgrass summer drink. To expand its reach, the company has formed partnerships with leading e-commerce platforms and superstores for widespread distribution.
- In February 2021, Living MaKa introduced its inaugural range of convenient and ready-to-drink wheatgrass beverages, aiming to make wheatgrass easily accessible to all. In July 2022, MaKa joined forces with UNFI and KeHE to enhance distribution, making their products available in independent and natural stores across various regions nationwide.
- In 2020, JIVO Wellness unveiled an expanded range of products, featuring organic basmati rice, muesli munch, choco flakes, wheatgrass summer drinks, and more.
- In September 2020, Nature’s Path, a significant player in the industry, introduced a new product line consisting of superfood granolas and cups made from wheatgrass.
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Key Segments Profiled in the Wheatgrass products Market Industry Survey
By Type:
- Juice
- Powder
By Nature:
- Natural
- Organic
By End Use Application:
- Industrial
- Food & Beverages
- Nutraceuticals
- Personal Care & Cosmetics
- Pharmaceuticals
- Pet Food
- Household
By Packaging Type:
- Pouches
- Tins
- Bottles
- Sachets
- Capsules
By Distribution Channel:
- B2B
- B2C
- Hypermarket/Supermarket
- Convenience Store
- Specialty Store
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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