The pre-mixed/RTD alcohol drink market is expected to be valued at US$ 35,321.40 million in 2024. The market is expected to progress at a moderate rate over the forecast period, with a CAGR of 4.8%. By 2034, the value of the market is forecast to be worth US$ 56,652.70 million.

A dramatic shift in customer lifestyles, as well as increased demand for beverage options, is driving producers to take a more inventive approach. In addition to flavour, the work required to mix and customise traditional drinks influences consumer decisions. Pre-mixed/RTD alcoholic drinks lessen the hassle of beverage preparation on consumers while also providing a more convenient drinking experience.

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Ready-to-drink alcoholic beverages provide consumers with a wide range of possibilities. Variants such as low-calorie and low-alcohol content drinks ensure a broad consumer base. Experimenting with different flavours and textures is also helping premixed alcoholic drinks gain a larger consumer base. However, consumers’ strong preference for conventional drinks is expected to stifle industry expansion.

 “The rise in socializing and weekend drinking culture, cocktail culture has also emerged as people are looking to mix it up when it comes to their alcohol intake. Pre-mixed cocktails provide a readymade solution to consumers, not having to head out to bars or make the cocktail at home. Thus, pre-mixed popular cocktails like margaritas represent a significant opportunity for the market,”– Nandini Roy Choudhury, Client Partner at Future Market Insights

Key Takeaways from the Pre-mixed/RTD Alcohol Drink Market

  • The pre-mixed/RTD alcohol drink market is anticipated to be US$ 35,321.40 million in value in 2024.
  • Spirit-based beverages are the popular form of pre-mixed alcoholic drinks. For 2024, spirit-based premixed drinks are expected to contribute to 42.0% of the market share.
  • Pre-mixed/RTD alcohol drinks are predominantly sold through stores. Store-based selling is expected to account for a 67.8% share of the market in 2024.
  • Germany is one of the promising countries in the market. The CAGR for Germany over the forecast period is anticipated to be 11.8%.
  • India is poised to be a lucrative Asian country for the pre-mixed drinks market. For the 2024 to 2034 period, the CAGR for India is pegged at 9.8%.
  • The market is expected to register a CAGR of 8.3% in the United States over the forecast period.

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Competition Analysis of the Pre-mixed/RTD Alcohol Drink Market

Players in the non-alcoholic ready-to-drink beverages sector are vying for market share, often through partnering with reputable alcohol brands. Extensive testing and research are being conducted to develop innovative products that ensure the market players stay caught up in the dynamic industry landscape. Some of the prominent companies in the market include Diageo plc., Asahi Breweries, Ltd., Suntory Holdings Limited, and Halewood International Limited.

Recent Developments in the Pre-mixed/RTD Alcohol Drink Market

  • In December 2023, Coca-Cola made its entry into the Indian pre-mixed/RTD alcoholic drinks market with the launch of Lemon-Dou.
  • In October 2023, Diageo added the Ketel One vodka espresso martini, the Ketel One vodka cosmopolitan, and the Tanqueray gin negroni to its range of premixed cocktails.

Key Companies in the Pre-mixed/RTD Alcoholic Drink Market

  • Diageo plc.
  • Asahi Breweries, Ltd.
  • Suntory Holdings Limited
  • Halewood International Limited
  • The Brown-Forman Corporation
  • Bacardi Limited
  • Mike’s Hard Lemonade Co.
  • Pernod Ricard SA.
  • Anheuser-Busch InBev SA/NV

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Key Segmentations For Pre-mixed/RTD Alcoholic Drink Market:

By Product Type:

  • High Strength Premix
  • Malt Based
  • Spirit Based
  • Wine Based
  • Hard seltzer
  • Other Alcoholic RTDs

By Distribution Channel:

  • Store Based
  • Mass Merchandisers
  • Online Retail
  • Bars, Pubs, and Clubs
  • Fine Dining Restaurants
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East and Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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