Global Humectants Market to Reach USD 24 Billion by 2033, Growing at a 5% CAGR


The global humectants market, currently valued at USD 14.72 billion, is anticipated to experience steady growth with a compound annual growth rate (CAGR) of 5% during the forecast period. This growth is driven by increasing demand across various industries such as food and beverages, cosmetics, pharmaceuticals, and personal care products, where humectants play a crucial role in retaining moisture and enhancing product stability.

By 2033, the packaging food market and cosmetics market will generate USD 24 billion in sales of the humectants market. Recently, humectants have gained popularity in the food and beverage industry because they prolong the shelf life of products, help to retain moisture, and enhance the effectiveness of products by increasing their function. Due to the increase in food and beverage production, cosmetics and technological advancements, and a change in lifestyle, the global humectants market remains in high demand.

It is anticipated that the market for humectants will continue to grow in coming years as the demand for food & beverage, personal care, and cosmetic products is expected to increase in developed countries such as Europe and North America. As food humectants are helpful to keep the moisture of products, they are a major focus of interest in ready-to-eat meals and snacks. As disposable incomes rise along with a change in lifestyle, Asia Pacific is predicted to be the fastest growing market for cosmetics, which will ultimately drive growth in the humectants industry.

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Key Takeaways from the Market Study

  • According to market forecasts, the global humectants market is set to reach US$ 24 Billion by 2032.
  • According to projections, China will grow at a CAGR of 5.8% between 2023 and 2033.
  • Skincare products are expected to account for more than 40% of the global market.
  • U.K., Germany, and the U.S. are expected to grow at a combined rate of 42.6% over the forecast period.
  • According to market projections, the North American humectants market is expected to grow by 33% by 2033 during the forecast period.

Surging demand for conventional food and beverage products, as well as an increase in the use of natural ingredients in cosmetics and personal care products, will boost the market in the coming years,” comments an analyst at FMI.

Competitive Landscape

Archer Daniel Midland Company, Ashland Global Holdings Inc., BASF SE, Barentz, Brenntag AG, Cargill Incorporated, Ingredion, Roquette Freres, The DOW Chemical Company.

Strategic partnerships allow manufacturers to increase production and meet consumer demand, which boosts revenue and market share. Utilizing new technologies and products to manufacture that are beneficial to the end user. Strategic partnerships can help companies expand their production capabilities.

  • A new humectant will be produced at a Vantage Specialty Chemicals plant in Leuna, Germany. Liponic EG-1 (INCI: Glycereth-26) is a humectant manufactured by Vantage Specialty Chemicals. As the demand for palm-free, naturally derived humectants grows, Vantage will be able to supply the growing demand. By enhancing local availability and enhancing service levels, Vantage will be able to provide better service to European customers with the new production line at the Leuna facility.
  • As a result of the extension, Liponic EG-1 will also be able to secure a secure supply chain worldwide. As a result of enhanced traceability, Liponic EG-1 VLG will be marketed at Leuna. Also, this investment is intended to contribute to the reduction of the company’s carbon footprint globally. Liponic EG-1 will reduce its environmental impact due to its close proximity to European customers.
  • In Malaysia, CETAPHIL® is the #1 dermatological skincare brand, and the company is excited to announce the new Cetaphil Soothing Foam Wash, designed for dry to normal sensitive skin and designed to provide optimal comfort.

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More Valuable Insights Available

FMI, in its new offering, presents an unbiased analysis of the humectants market, presenting historical demand data (2018-2022) and forecast statistics for the period of 2023-2033.

The study divulges essential insights on the humectants market analysis report by Product (Sugar Alcohol, Alpha Hydroxy Acid, Glycols, Others), by Application (Food & Beverage, Oral & Personal Care, Pharmaceutical, Other), by Region – Global Forecast 2023-2033

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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