The global automotive seat heater market was valued at USD 2,871.1 million in 2022 and is projected to experience robust growth, with a CAGR of 6.7% over the forecast period. The market value is anticipated to increase from USD 3,030.0 million in 2023 to USD 5,790.8 million by 2033.
The expansion of the automotive seat heater market is driven by heightened competition in the automotive industry, easy vehicle financing options, and rising consumer incomes and affordability. The growth of the automotive sector also contributes significantly to market expansion.
Key factors fueling the demand for automotive seat heaters include the growing preference for energy-efficient and comfortable vehicles, the shift towards premium passenger cars, and the adoption of advanced technologies like carbon fiber. The benefits of seat heaters, such as immediate warming and relief from back discomfort, further support market growth. Additionally, the rise in aftermarket sales of seat heaters is contributing to the market’s expansion.
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Modern vehicles equipped with seat heaters allow drivers to independently adjust the temperature of the cushion and backrest. Although this technology is relatively new and may not be present in older vehicles, aftermarket modifications are possible through professional auto upgrade services and various seat heating kits.
Seat heaters function through electrical heating elements integrated into the seat cushion or backrest. These materials are designed to be electrically resistant and safe, converting electrical energy into thermal energy to provide comfort. The automotive seat heater market is expected to grow significantly during the forecast period, driven by technological advancements and features like adjustable heating levels and consistent warmth.
Key Takeaways from the Market Study-
- The global demand for automotive seat heaters is expected to reach USD 5,790.8 million by 2033.
- The market is expected to rise at a CAGR of 6.7% from 2023 to 2033.
- The United States is projected to reach a market valuation of USD 1,154.4 million by 2033.
- Based on region, China is expected to reach USD 288.9 million by 2033.
- Based on application, the driving seat segment reached a valuation of USD 1,902.5 million in 2023.
“Due to increasing sales of electric vehicles, the automobile seat heater market is expected to experience high growth through the forecast period. Seat and steering wheel heaters are standard for most electric vehicles to heat a car area without warming the interior. Regarding additional amenities, it is among the best features electric cars (EVs) provide.” – says FMI Analyst.
Competitive Landscape
Continental AG, Panasonic Corporation, Gentherm Incorporated, and II-VI Incorporated are the leading manufacturers and suppliers of automotive seat heaters listed in the report. Prominent automobile seat heater manufacturers are allocating resources toward ongoing research to provide novel items and augment their manufacturing capabilities to satisfy consumer demand. To increase their presence, they also tend to implement growth strategies such as collaborations, acquisitions, mergers, and facility expansions.
Key Companies Profiled
- Continental AG
- Panasonic Corporation
- Gentherm Incorporated
- II-VI Incorporated
- Seat Comfort Systems, Inc.
- Roadwire LLC
- Rostra Precision Controls Inc.
- Firsten Automotive Electronics Co., Ltd.
- Lear corporation
- Guangzhou Tachibana Electronic Co., Ltd.
Recent Developments –
- In July 2022, II-VI Incorporated acquired Coherent, forming a global leader in materials, networking, and lasers.
- In August 2020, Lear and Gentherm introduced INTU™ Thermal Comfort Seating with ClimateSense™ Technology.
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Automotive Seat Heater Market Segmentation
By Product Type:
- Carbon Fiber Seat Heater
- Resistance Wire Seat Heater
By Vehicle Type:
- Compact
- Mid-size
- Luxury
- SUVs
- Commercial Vehicle
- Recreational Vehicle
By Application:
- Driving Seat
- Passenger seat
By Heat Setting:
- Fixed Setting
- Variable Setting
By Sales Channel:
- OEM
- Aftermarket
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia Pacific
- East Asia
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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