Mulberry Market Expected to Witness High Growth by 2028

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Mulberry is also known to have many anti-bacterial properties and in recent times, they have robustly expanded in the pharmaceutical and cosmetic segments due to a shift to a health conscious lifestyle. In regions like Japan, mulberry leaves are mainly used for feeding silkworms. Sometimes mulberry leaves are also used in poultry feeding. The white mulberry is quite rare and can be found in the Mediterranean, Asia, Turkey and Greece. For their rich antioxidant, vitamin and mineral content, a white mulberry fruit also happens to be expensive.

Reasons for Covering this Title

In recent times, there has been rising interest in the use of mulberry as a substitute for superior quality for farm animals. The mulberry fruit is being extensively used in dietary supplements and can be supported by the fact that manufacturers are utilizing types such as the white mulberry for the production of complex supplements. Many mulberry growers and processors are focusing on gaining scientific consensus to support the health claims and nutritional benefits of mulberry.

The national Italian positive list for dietary supplements encompasses several health benefits of a mulberry like digestive and vascular health, detox and antioxidant to name a few. Mulberry fruits and leaves are very commonly marketed as superfruits. The strongest growth in the mulberry market can be expected in Western Europe, especially in countries like Germany and France. In Europe, the mulberry fruit is mainly marketed as a dried and demand remains strong. A large production of mulberries can be found in regions such as Asia and U.S.

Some of the key players operating in the mulberry market are Sunrise Agriland Development & Research Pvt. Ltd., BATA FOOD, Döhler, Top Line Foods, Peony Food Products, Yaban Food, Ken Muir Ltd, NAVITAS ORGANICS, Sevenhills Wholefoods, Nans Products, Xian Yuensun Biological Technology Co.,Ltd. and ETChem amongst others.

Global Mulberry Market: Key Takeaways

Food supplements with mulberries are gaining traction in the market and a high growth can be expected in this segment, due to changing health perception of consumers. It is especially popular in regions such as Europe.

For instance, in 2014, the company launched the food supplement called the White Mulberry Complex Supplement. The company had also promoted its product by offering 50% discount to the consumers through the e-commerce store Amazon.

Consumer awareness is moderate in the mulberry market and proper marketing considering the target audience such as health conscious consumers, for improving consumer penetration.

Opportunities for Mulberry Market Participants

The essential approach for the growth of the mulberry market should be the expansion of retail outlets, as the demand for mulberries is high but there is relatively low availability. Also, marketing and establishment of strategic partnerships is with snack food and frozen dessert industries is very good opportunity as superfruits have been in great demand within the food industry. Promotion of the sustainable and ethical aspects of mulberry is also a key factor governing the growth of the mulberry market.

Brief Approach to Research

A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Key Data Points Covered in the Report

Some of the key data points covered in our report include:

• An overview of the market, including background and evolution
• Macroeconomic factors affecting the market and its potential
• Market dynamics, such as drivers, challenges and trends
• Detailed value chain analysis of the market
• Cost structure of the products and segments covered in the study
• In-depth pricing analysis, by key product segments, regions and by major market participants
• Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
• Analysis of the market structure, including a tier-wise categorization of key market participants
• Competitive landscape of the market, including detailed profiles of the top players in this market

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report covers exhaust analysis on:

• Market Segments
• Market Dynamics
• Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies involved
• Technology
• Value Chain

Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico. Brazil)
• Western Europe (Germany, Italy, France, U.K, Spain)
• Eastern Europe (Poland, Russia)
• Asia Pacific (China, India, ASEAN, Australia & New Zealand)
• Japan
• Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Global Mulberry: Market Segmentation