Market Research Blog

Psychobiotics are a community of probiotics that impact the behaviours and related functions of the central nervous system mediated by the gut brain-axis through immune, neural, humoral and metabolic pathways to improve not only gastrointestinal function, but also anxiolytic capacity and antidepressant.  The rising awareness of health and wellness is driving the psychobiotic supplements market.

The global psychobiotic supplements market is diverse and highly competitive. Companies are increasingly spending on R&D activities to produce new and unique psychobiotic supplements products. New applications for psychobiotic are being developed by companies to obtain competitive advantage.

Psychobiotics that regulate proteins and neurotransmitters, including serotonin, gamma-aminobutyric acid, brain-derived neurotrophic factor (BDNF) and glutamate, which play important roles in regulating neural excitatory-inhibiting balance, cognitive function, mood, memory processes and learning. This beneficial properties of psychobiotic plays an important role for triggering the demand for global psychobiotic supplement market.

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Growing Consumer Awareness about Gut Health Driving the Demand for Psychobiotic Supplements Market across the Globe.

The ability of psychobiotics supplements to benefit the body’s overall functions, such as consumer digestion, is expected to drive growth. In addition, the ability of supplements to meet specific customer needs, such as immunity and gastrointestinal functions, and recent developments in product development are expected to help increase demand.

In 2019, Kerry group 2,100 health conscious people in U.S. as a part of global survey, they found 62% respondents were aware about probiotics & 32% respondents used probiotics in the last six months. Among U.S. citizens who are aware of probiotics, 79 % of respondents said that promoting good digestive health is the most essential health benefit they pursue in a product. The health-conscious people in U.S driving the growth of global psychobiotic supplements market.

Manufacturers are focusing on innovation in psychobiotic supplements products with new forms, special diet needs, and packaging. Manufacturers are launching vegan and gluten-free psychobiotic supplements due to which the demand for psychobiotic supplements is rising from health-conscious and vegan consumers.

Psychobiotic Supplements Market: Regional Analysis

North America holds the maximum share of psychobiotic supplements market as number of health-conscious consumers is increasing rapidly. The awareness of healthy lifestyle and nutritious food is rising in Asia Pacific, it is expected to witness highest growth during the forecast period.

Nutritional supplements targeted as psychobiotics supplements in the United States are projected to remain dominant over the forecast period. The growing preference towards preventive healthcare care, a wide range of products and a high level of awareness of its use are anticipated to support the sales of psychobiotics supplements market.

Psychobiotic Supplements Market: Key Players

• Lifted Naturals
• Lallemand Health Solutions Inc.
• Uplift Food Pty Ltd.
• DuPont
• BioGaia
• Nature’s Bounty Co.
• Life Extension
• Kerry Group
• Bened Biomedical Co., Ltd.
• NEURAXPHARM

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The report covers exhaustive analysis on:

• Psychobiotic supplements market Segment
• Psychobiotic supplements market Dynamics
• Psychobiotic supplements market Size
• Psychobiotic Supplements Supply and Demand
• Current Trends/Issues/Challenges pertaining to Psychobiotic supplements market
• Competition Landscape and Emerging Market Participants in Psychobiotic supplements market
• Technology related to Production/Processing of Psychobiotic Supplements
• Value Chain Analysis of the Psychobiotic supplements market

Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Fueled by growing concerns about pet health and pet nutrition, the inclination towards high protein dog food and fresh recipes is increasing worldwide, and instigating new trends in the raw, fresh, & frozen dog food market.

Today, the demand for fresh dog foods and frozen dog foods is growing at a relatively similar pace, as pet parents are willing to experiment with their dogs’ diets and recipes. Taking the new trends into consideration, leading players in the raw, fresh, & frozen dog food market are experimenting more with their offerings. Among a majority of the latest market trends, experimentation and innovation in raw, fresh, & frozen dog foods is gaining significant traction among pet parents, especially those from the young generation. Personalization and Customization to Give Manufacturers an Edge in Global Markets

Leading stakeholders in the raw, fresh, & frozen dog food are capitalizing on the end users’ inclination towards offering specific nutrients to their pets through high quality dog foods.

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Health Concerns about the Negative Effects of Raw Dog Food May Trigger Product Recalls

The raw, fresh, & frozen dog food market has always been characterized with the concerns about the health impacts of raw dog food on pet health. As raw dog food usually includes bacteria such as salmonella and E. coli, these can usually cause various gastrointestinal disorders among pets.

In addition, after consuming raw pet food, dogs are also likely to shed these potentially hazardous pathogens in the environment around them. This can pose serious harms to their parents or people handling the dog food, or even pose a risk to those who come in contact with the pets.

Dogs with poor immune systems are most vulnerable to E. Coli infection, and thereby raw dog food is commonly avoided by most pet parents around the world, and this may have a paramount impact on the growth of the global raw, fresh, & frozen dog food market.

In addition, numerous incidences of E. Coli infection among dogs on feeding raw dog food has been observed, which has triggered many product recalls in the world, especially in the North American region.

Raw, Fresh, & Frozen Dog Food Market: Competitive Landscape

• Agrolimen SA
• Champion Petfoods
• Better Choice Company Inc.
• K9 Natural Foods
• Merrick Pet Care
• BrightPet Nutrition Group
• Stella & Chewy’s, Freshpet
• Whitebridge Pet Brands
• Nature’s Variety
• Natural Balance
• Pet Foods
• Real Pet Food Company
• WellPet
• Natures Menu.

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Postbiotics supplements are by-products of the fermentation cycle in the intestine performed by probiotics. In other words, postbiotics supplements are developed as the probiotics feed on prebiotics. They are essentially the “waste” of probiotics. Waste goods does not sound like it will be really good for us. Ironically enough, they are in reality responsible for many essential health-boosting roles in our intestines.

They are simply the product of the presence and survival of microorganisms that reside in our intestines, but they may also be introduced directly via therapeutic processes. Functional foods that contain health-promoting ingredients such as vitamins, phenolic lipids, minerals, proteins, carbohydrates and bioactive components (prebiotics, probiotics, synbiotics and postbiotics) have gained greater significance from producers and consumers.

Postbiotics supplements have been described as a possible feed additive for use in monogastric animals such as poultry and swine to boost safety and growth efficiency. Postbiotics supplements may be regarded as a promising alternative to live probiotic microbes. Along with this, the postbiotic supplements are also used in functional foods and the pharmaceutical industry for nutritional benefits, disease prevention and therapeutic purposes.

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Increasing Health Awareness among Consumers Creating Positive Scenario for Postbiotic Supplements:

A robust, naturally diverse population of intestinal bacteria (i.e., a balanced microbiome) can make all the postbiotics supplements a body needs. These therapies work better when combined with changes in lifestyle, particularly eating a healthier diet, minimizing the intake of toxins or unnecessary medicines, and stress control.

Postbiotics supplements can be an elegant and safe method for improving health, as postbiotics supplements have fewer storage and shelf life challenges compared with viable probiotics. Increasing demand for sports nutrition products is expected to play a crucial role in promoting the use of postbiotic supplements in the North American and European countries, due to the increasing importance of active lifestyle along with increased awareness of the benefits of intake of postbiotic supplements.

One of the main driving factors is also the optimistic attitude towards the sports nutrition industry. Increasing the number of global sporting events, athletes are encouraged to focus on physical strength by increasing their immunity. Postbiotic supplements provide important nutrients required for a healthy body to lead a healthier life. It is anticipated that increasing customer understanding of maintaining good gut health coupled with high prevalence of digestive health issues would drive demand for postbiotic supplements over the forecast period. Increasing recognition of the value of healthy diet in countries such as China and India is expected.

Global Postbiotic supplements market: Market Participants

The key market participants identified across the value chain of the global Postbiotic supplements market are:

• ADM
• Chambio Co., Ltd.
• Sabinsa cosmetics
• INLIFE Healthcare
• Ohhira Probiotics
• Billion Cheers

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Opportunities for Postbiotic supplements market:

Consumers are increasingly becoming aware of the role a healthy digestive system plays in promoting overall wellbeing. Evolving research areas are leading manufacturers to develop new products that address broader customer demands. Nevertheless, growing NPD operation has sparked questions on the market about transparency and efficiency. Research now focuses on and investigates the microbiota, attempting to identify indicators in the hopes of preventing or diagnosing health issues and diseases.