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Growing Health Awareness and Increasing Consumer Demands for Clean Label Food Products Boosting Sales of Natural Food Colours

Over the years, there has been a steady rise in demand for clean label food and beverage products, especially in the infant / children food products category. This has resulted in the launch of clean label F&B products across the globe. This factor is fuelling global demand for natural food colours used to manufacture these products. Consumers are becoming increasingly aware of the ill effects of consuming synthetic raw materials such as food colours, used in the production of various types of food and beverage products. Consumers are particular about verifying food labels and ingredient compositions, and there is rising preference for natural, organic, and non-GMO products. As a result, the adoption of natural food colours has witnessed a sharp rise in the last few years.

Increasing Government Approvals for Natural Food Colours Acting in Favour of Market Revenue Growth

In the wake of a growing number of petitions by manufacturers of natural colours for the use of natural food colours in their products, governments of various countries have undertaken initiatives to promote natural colour pigments. Governments are also imposing stringent rules and regulations pertaining to the use of clean label and eco-friendly food and beverage products. This is further augmenting growth of the natural food colours market as manufacturers of food and beverage products are increasingly adopting natural food colours in their formulations.

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Manufacturers of Natural Food Colours Leveraging Lucrative Market Opportunities to Ensure Sustained Growth and Gain Competitive Edge

The natural food colours market is characterized by the presence of top companies operating in the global market. With consumers moving from synthetic to natural and clean label food ingredients, the global market provides plenty of opportunities for manufacturers of natural food colours to offer cost-efficient natural food colours to cater to different end uses in the food and beverages industry. Attempts by manufacturers of natural food colours to meet the rising demands from consumers are supported by initiatives undertaken by associations such as The International Association of Color Manufacturers (IACM), EU Specialty Food Ingredients, and Natural Food Colors Association (NATCOL) to protect and enhance key stakeholder interests in the global natural food colours market.

Manufacturers of natural food colours are also leveraging technological advances in the F&B industry to improve their production processes. For instance, companies are using the microencapsulation technique in the colour delivery system and in the final product formulation. Manufacturers are also engaged in producing a variety of natural food colours to cater to a wide spectrum of food and beverage products. A breakthrough technology in the natural food colours market is the development of fermented carmine solution. Such innovations and technological developments are anticipated to bolster revenue streams in the global natural food colours market.

Another lucrative opportunity for manufacturers of natural food colours is in the meat industry. Natural food colours are widely used in meat products. For example, natural yellow colour is finding increasing application in pork, meat, and bakery products in Japan. Gardenia yellow – another natural food colour variant – is predominantly used in rice cakes, noodles, and other food and beverage products. Manufacturers are creating new product formulations that are more temperature compatible and stable for specific use in meat products.

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Colostrum helps babies and new-born animals develop and thrive. Studies have shown that taking bovine colostrum supplements can boost immunity, combat diseases, and enhance gut health in adults. It is a pre-milk material developed by all mammals during the birthing process. Colostrum is a mixture of growth and immune factors, as well as essential nutrients, all of which are intended to stimulate a newborn’s immune system, growth and help their digestive health, ensuring their overall health, strength.

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Colostrum is beneficial to human body in two respects. First, the immune system is bolstered because of the presence of several immune factors and natural antibiotics. Second, its numerous growth factors provide the organism with a broad-spectrum boost, promoting optimal health and healing. Immunoglobulin, growth factors, and antibodies all play a part in passive immunity, which is the prevention of infection.

Leading manufacturers of colostrum are focusing on establishing strong distribution channel as they identify the regions show casing high demand for colostrum. They also are establishing their presence on online retail channels such as Walmart, Amazon, and many more to gain maximum traction of the consumers.

Colostrum in pharmaceuticals works like magic when it comes to growth and immunity. Various pharmaceutical manufacturers are offering colostrum as supplements in the form of tablets. The powder form of colostrum also is highly accepted by the consumers. Gym enthusiasts are looking for natural proteins with high nutritional contents are settling down with colostrum. Continuous research and development undertaken by manufacturers are helping the colostrum market to gain high traction.

Rising Demand for Probiotics and Colostrum to Aid Growth

Probiotic products are becoming increasingly common in the fast-growing health sector. Consumption of probiotics such as lactobacillus acidophilus has increased significantly, as it promotes the growth of beneficial bacteria in the gut.By maintaining a stable intestinal climate and balance, probiotics help to prevent diseases like ulcerative colitis and colon cancer.

Probiotics in colostrum are gaining popularity as a way to help children with gastrointestinal issues. The favourable market view is expected to support manufacturers selling probiotics and colostrum products in the near future.

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Key Takeaways from Colostrum Market Study

• Increasing focus on immunity and health and wellness will enable the colostrum market exhibit 5.5% y-o-y growth in 2021
• The focus on maintaining a healthy lifestyle has been increasing in the U.S., enabling the country account for above 60% of colostrum sales in North America in 2021
• Increasing consumption dietary supplements in the U.K., will enable the colostrum market exhibit above 5% y-o-y growth in 2021
• The demand from Germany and France is forecast to surge considerably in response to the increasing demand for natural ingredients in food products
• According to FMI, China will hold more than 60.8% of the share in East Asia in the year 2021. It is estimated to increase in the coming years, which is indicative of the notable scope for the expansion of companies operating in the market

“With the rising demand forcolostrum, several manufacturers are responding with fresh, high-quality innovations that satisfy customers. The key players in the colostrum market are spending increasingly on research and development, which has resulted in the launch of various new products. In recent years, the industry has seen a slew of new product releases, many of which have boosted sales”- said a lead analyst at FMI

Target Lactose Intolerant Consumers by Offering Yoghurt-based Colostrum Products

Usage of yoghurt in colostrum products is increasing due to the presence of beneficial bacteria such as a bifid bacterium, which ensures longer shelf life of colostrum products. It encourages the growth of good bacteria in the human body while eliminating bad bacteria. Combining yoghurt with colostrum products improves lactose digestion and helps to eliminate symptoms of lactose intolerance. Thus, manufacturers are gaining profits by increasing offerings of yoghurt-based colostrum products for lactose intolerance consumers to increase the sales of colostrum products globally.

Who is winning?

Some of the key players operating in the Colostrum market are, Colostrum BioTec GmbH, Zuche Pharmaceuticals, BiodanePharma A/S, Agati Healthcare Pvt. Ltd., McePharma, Cure Nutraceuticals Pvt. Ltd., Ingredia Nutritional (Ingredia S.A.), Sterling Technology, Biotaris B.V., NIG Nutritionals Limited, La Belle Inc. and other players.

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Get Valuable Insights into Colostrum Market

Future Market Insights, in its new report, presents an unbiased analysis of the colostrum, covering historical demand data and forecast figures for the period between 2021 and 2031. The study divulges compelling insights into the growth witnessed in the market. Based on the Colostrum Market based on nature, has been classified into organic and conventional. Based on product type, the Colostrum market is segmented into whole (Whole Colostrum Powder, Skim Colostrum Powder, Specialty Colostrum Powder) and colostrum finished products (Capsules, Chewable Tablets, Individuals Sachets, Specially Formulated Products). In terms of end-use has been classified B2B (Dietary Supplements, Sports Nutrition, Functional Foods, Animal Nutrition, Cosmetics, Infant Formula, Pharmaceuticals). Regionally, the market covers North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.

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In global market, the demand for agar is dominated by food and beverage segment which especially includes bakery and dairy products. Companies dealing in agar products are promoting agar as an ingredient which has natural and health benefits. Apart from its wide application in food and beverages industry, its application is also increasing in cosmetics, pharmaceuticals, media culture and medical analytics.

Food and beverage industry is the largest segment which are preferring agar as a thickener and stabilising agent and is expected to account for over 84.0% value share in 2016. Moreover, food and beverage segment is expected to reach 9,216.8 tonnes in 2016 – an increase of 1.5% over 2015.

The form segment includes strips and powder. With powder segment registering significant revenue generation and estimated to account for 63.5% value share in 2016. FMI estimates global consumption of agar powder to surpass 6,969.7 tonnes by 2016 end, an increase of 1.7% in 2016 over 2015.

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In terms of consumption, Western Europe is the largest consumer with the total consumption estimated at 3,012.7 tonnes in 2015. Among all the regions, APEJ is predicted to observe robust growth over forecast period 2016–2026.

Agarmex, New Zealand Manuka Group, Hispanagar, Acroyali Holdings Qingdao Co. Ltd., Industrias Roko, S.A, Neogen, Merck Group, Agarindo Bogatama, Setexam and Norevo Gmbh are the major companies identified across the value chain in the global agar market. Companies are also emphasising on research and development for application of agar in technical applications.

Long-Term outlook:FMI seeks a positive long-term outlook on global agar market and anticipated global value of agar to surpass US$ 357,091.6 by 2026. Volume-wise, the global agar market is estimated to expand at a CAGR of 2.6% through 2026.

Demand for aloe vera extracts for manufacturing aloe vera gels, cosmetics products, juices, and yogurts will continue its upward momentum in 2016 as well. The all-pervasive health and wellness trend will also boost positive sentiment on aloe vera, with wide-ranging applications in low-calorie fruit juice and packaged drinking water opening up new avenues of growth.

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Cosmetics, the largest end-use sector for aloe vera extracts, will account for over 45% of global demand in 2016, with annual volumes totalling 27,458.5 tonnes – an increase of 6% over 2015.

Among all the product type segments, aloe vera whole leaf extracts will continue to grow at a relative higher rate, representing 41% volume share of the market in 2016. Global consumption of aloe vera whole leaf extracts will surpass 25,280.2 tonnes by 2016 – an increase of 6.2% in 2016 over 2015.

Germany was the largest consumer of aloe vera extracts in 2015, with total consumption at 3,139.2 tonnes. It will further its lead as the largest market in 2016, witnessing a y-o-y volume increase of 5.3%. Demand will continue to grow at a healthy rate in Asia Pacific, where a rapidly growing middle class with increasing disposable income is making a steady shift to natural and organic products.

Lily of the Desert Organic Aloeceuticals, Aloe Farms Inc., Terry Laboratories Inc., Foodchem International Corporation, Natural Aloe Costa Rica S.A., Pharmachem Laboratories Inc., Aloecorp Inc., and Aloe Laboratories Inc. are the market leaders identified across the value chain in the global aloe vera extracts landscape. The global aloe vera extracts market is highly fragmented, with the top eight players accounting for around 6–7% revenue share of the global market in 2015. Leading companies are looking to expand their production capacity and launch new product offerings in a bid to increase market share, expand customer base and achieve a competitive edge.

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Long-term outlook: FMI maintains a positive long-term outlook on the global aloe vera extracts market, estimating global revenues to surpass US$ 3.3 Bn by 2026. Volume-wise, the global aloe vera extracts market is anticipated to expand at 7.4% CAGR through 2026.

Consumers are focusing on plant-based proteins sources due growing interest in vegetarian and vegan diets, clean label trends, and the need to minimize allergens from animal-based products.

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Millennial consumers are increasingly concerned about their health and nutrition, which has led to increased adoption of organic and natural food, free of additives, with non-GMO certifications. This trend is expected to increase demand for pea protein in the global market.

A growing millennial population is likely to create opportunities for food and beverage manufacturers. North America and Europe will continue to exhibit high demand for pea protein, while South Asia will emerge as a lucrative region for market players.

The global rise in obesity and diabetes rate is also influencing consumers to change their dietary habits, creating a conducive environment for pea protein sales.

Companies are therefore focusing on labelling their products appropriately in accordance to strict regulatory guidelines. Organic food products, for example, are identified through their labels, which often certify their 100 purity.

Furthermore, the growing number of private label brands and increasing investments in promotional campaigns and marketing strategies for organic products evoke a sense of authenticity for product purchases.

The pea protein industry is influenced by growth in premium protein lines. Premium product sales are currently mainstream in Japan, and are increasingly distinguishing themselves from private label options. Premium ‘selected’ product versions are aimed at consumers who are willing to pay a higher price for high-quality ingredients.

Key Takeaways from the Pea Protein Market Study:

• The U.S. pea protein market leads in North America and accounts for 82% in 2021. Rising awareness towards personal health from millennials aids growth.
• Germany leads the Europe market, supported by the presence of key food processing units, accounting for nearly US$ 222 Mn in 2021.
• Japan is emerging as a high potential market in East Asia, reflecting a 18% CAGR through 2031, driven by demand in the cosmetic and personal care sector.
• Conventional pea protein holds a share of 90.8% of the global pea protein market in 2021, supported by easier access to raw materials.
• Protein isolates, driven by high protein content accounted for a market share of 46.3% in 2021 of the global market.

“The number of vegans and vegetarians on a global scale has risen dramatically in recent years as consumers actively pursue sustainable lifestyles. Following this trend, there has been an increase in demand for vegan and natural products, creating a favorable environment for growth of the market through the coming decade,” says a lead analyst at FMI.

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Who is Winning?

Pea protein manufacturers are largely focusing on offering products through various online retailers to meet the needs of the vast global consumer base. Efforts towards complying with quality expectations for pea protein products are gaining traction in the industry.

Some of the leading companies offering pea protein products include Glanbia Plc., Roquette Frères, Cargill Inc., Kerry Group PLC, DuPont De Nemours Inc., The Scoular Company, Puris Proteins LLC, Burcon NutraScience Corporation, Cosucra Groupe Warcoing S.A., Bata Food, Shandong Jianyuan Group, Axiom Foods, Inc., The Green Lab LLC and others.

Get Valuable Insights into Pea Protein Market 

Future Market Insights, in its new offering, provides an unbiased analysis of the Pea Protein market presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the pea protein market based on product type (protein concentrates, protein isolates, textured protein, and hydrolysed protein), by end use (food processing, animal feed, nutraceuticals, sports nutrition, infant nutrition, cosmetics & personal care), by processing type (dry processing and wet processing) and by nature (organic and conventional) across seven major regions.

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Among different types of edible nuts, whole nuts are most famous due to their application in confectionery, bakery products, and other desserts. Edible nuts are also multi-nutritional ingredients consumed widely as snacks by consumers going to the gym and focused on body building. These factors are contributing to the rising number of food dishes made with edible nuts as an ingredient in the food service industry.

Digitalization has enabled rapid growth across diverse industries. With the rising usage of the internet besides the easiness of online transactions, many edible nuts manufacturers are choosing online platform for the promotion and selling of their products. Moreover, the majority of consumers prefer buying from online channels, which is encouraging manufacturers to mark their presence on these platforms. Other platforms have also emerged over recent periods like specialty stores and food service platforms.

Key Takeaways from the Edible Nuts Market Study

• Exhibiting Y-o-Y growth at nearly 6.9% in 2021, the edible nuts market will continue exhibiting strong growth through the forecast period
• The U.S. has emerged as a key pocket for sales, accounting for over 88% of the North America market based on value in 2021
• The demand from the U.K. will continue rising at a high pace. The U.K. is expected to register 10.8% Y-o-Y growth in 2021
• Germany and France will remain other key markets for sale of edible nuts in the Europe
• Japan and South Korea will emerge as bright spots for sale in East Asia

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“Companies operating in the edible nuts market have been focusing on launching price competitive products to gain edge over rivals. Besides this, their consistent effort towards expanding product lines and regional footprint will remain key market drivers through the course of the report’s forecast period,” said a lead analyst at FMI.

Who is winning?

Several leading manufacturers are concentrating on providing edible nuts at an optimum price, owing to their increasing demand among consumers. Different companies have implemented integrated production approach to delivering cost-effective products in the market to escalate their industry footprints and to upsurge their production capacity. Prominent players of edible nuts are endowing in research and development to produce organic, non-GMO products from edible nuts.

Various hotel chains and restaurants are also partnering directly with growers of edible nuts for sourcing of high-quality edible nuts to be used in their dishes.

A few of the leading players operating in the edible nuts market Sun-Maid Growers of California, Hines Nut Company, John B. Sanfilippo & Son, are Archer Daniels Midland Company, Mariani Nut Company, Select Harvests Limited, Olam International Ltd, Durak Findik, Grower Direct Nut Co. Ltd, Borges Agricultural & Industrial Nuts, The Wonderful Company LLC, Germack Pistachio Company, Diamond Foods, Inc., Blue Diamond Growers, Nichols Farms, Keenan Farms and other players.

Get Valuable Insights into Edible Nuts Market

Future Market Insights, in its new offering, provides an unbiased analysis of the edible nuts Market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the edible nuts market based on Variety (Almond, Cashewnuts, Hazelnuts, Peanuts, Pistachios, Walnuts, Other (Brazil Nuts)), Nature (Organic, Conventional), Product Type (Raw, Roasted, Salted, Others (Glazed, etc), Form (Whole, Powder, Splits), End Use (Food Service Industry, Household), and Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Wholesale Stores, Mass Grocery Stores, Online Retail) across seven major regions.

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