A senior analyst discusses crucial developments in automotive pillar market, with a key focus on the Asia Pacific (Excluding japan) Region.

Automotive industry is likely to diversify at a significant pace with suppliers and manufacturers striving to produce more powerful and lighter vehicles in lesser time. Innovative technology, new light-weight materials, and alternative fuels are transforming overall manufacturing processes in automotive industry. Growing shift from higher mileage needs towards high-end features in vehicles further dives in opportunities for automotive pillar manufacturers in the near future. Since the recent past, automakers are compelled to comply with the crash and statutory ratings, thereby propelling need for technological advancements in automotive pillar market.

What are some major developments in the Pillar “A” form?

Automotive pillar in “A” form recently witnessed technological advancements catering to the rollover safety needs as well as stringent roof-crush standards. For instance, German manufacturing company, Continental AG developed a new virtual A-pillar technology that helps the drivers in eradicating forward blind spots, thereby reducing crucial safety hazards faced by road users. The all-new automotive pillar helps in addressing the emerging problems of vehicles that demand from automotive pillar to cater to the mandatory safety testing. With the advanced head tracking and flexible OLED displays, the company is offering enhanced visibility to the driver.

What is the ongoing strategy of manufacturers in automotive pillar market?

According to the current scenario, manufacturers are focusing on offering new forms of mobility services including massive screen in electric vehicles. For example,

  • 2019 will have China’s Tesla rolling out an electric vehicle, Byton M-Byte that consists of 48-inch display stretching from the A-pillar towards the A-pillar. The notable point here is, this is the largest screen ever being fitted within a production car. In addition, there are also facial recognition cameras in B-pillars.

Most of all, manufacturers are also struggling towards acquisition of patents for new developments, thereby triggering competition in automotive pillar market.

Considering the expansiveness of the automobile sector in APEJ, what are some lucrative opportunities for pillar manufactures?

Well, on a broader perspective, APEJ is turning out to be manufacturing hub for the global automotive players with rapidly increasing adoption of passenger cars in the region. This scenario automatically results in increasing sales of automotive pillars as well. However, some recent cases in India’s automotive industry is likely to significantly impact on the sales of automotive pillar in the region. For instance,

Recently in Delhi, EPCA (Environment Pollution Control Authority) ordered stoppage on the use of private cars, in order to curtail the pollution level in the state. The quality of air in the state is worsening with each day, which in turn might take private vehicles off the road, thereby drowning the sales of passenger cars in the state. This in turn significantly adversely affects the growth graph of India automotive pillar market.

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Published by Sandali

A former journalist, Sandali is a content marketer with over 5 years of writing experience, across various industries including Food Innovation, Healthcare, and IoT and Technology. Sandali has been weaving corporate stories for organizations through different forms of impactful marketing content. Her key aim is to strategically align well-crafted narratives with business objectives, translating into a powerful communications platform for the company.

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