The textile transfer paper market revenue totaled $632.1 Million in 2020, according to the latest insights from Future Market Insights (FMI). The overall textile transfer paper market is expected to reach US$ 1,292.8 Million by 2031, growing at a CAGR of 6.4% for 2021-31.
With the rise in purchase power among consumers across the globe, there has been a significant increase in the demand for premium quality textiles. Out of the other methods like direct printing and thermal transfer printing, the dye sublimation textile transfer printing offers superior quality print and enhanced durability.
Dye sublimation textile transfer papers are widely used in the digital printing of items like apparel, home textiles and soft signage. Due to the ease in availability and comparatively economical thermal transfer printing process, most of the manufacturers still use it over the dye sublimation printing process.
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Textile printed with thermal transfer printing are less durable and the print quality is degraded by several factors like repeated washing or heat among others. Contrary to this, dye sublimation transfer printing is not only resistant to these factors, but is more durable and superior in quality.
As result manufacturers are showing greater preference for dye sublimation transfer printing process to fulfil the growing demand for premium quality textiles. The growing preference of manufacturers towards dye sublimation textile transfer printing over traditional thermal transfer printing is anticipated to augment the demand for the target product.
Key Takeaways from Textile Transfer Paper Market
- By thickness (GSM), 60 – 90 GSM textile transfer paper segment is consistently increasing at a prominent growth rate of 7.3% during 2021-2031. This is mainly because of its extensive compatibility with a wide variety of end uses.
- By paper type, the coated paper type is expected to hold a major pie of 74.2% value share in 2031 compared to others in the industry, as a result of its increasing popularity among small players in the market.
- The increasing application of tacky product type to reduce the ghosting issue while printing on lightweight textiles is driving its growth in the textile transfer paper market. The sales of tacky textile transfer paper are projected to expand at a CAGR of 7.1% during the span of the next 10 years.
- By region, North America and Europe currently hold over 54.1% of the total textile transfer paper market owing to their well-established textile printing industry. But the growth of South Asia and East Asia is expected to be higher than other regions.
- South Asia and East Asia markets are expanding at CAGR of 9.5% and 7.3% respectively as a result of strong efforts of the governments and manufacturers in boosting the textile industry in these regions.
Consumers tend to prefer textiles with dye sublimation transfer printing for the impressive durability and vivid designs offered by the technology. These factors are anticipated to be a foundation for elevating the demand for textile transfer paper in the market.
Manufacturers in the textile transfer paper industry are consistently making efforts to capture this elevated demand by expanding their product portfolio, manufacturing capabilities and strategic partnerships.
Demand for Customization to Shape Textile Transfer Paper Market
Dye sublimation transfer printing process is very precise and it is very important to use papers with exact specifications in terms of thickness (GSM), paper type, and product type for high-quality print.
Manufacturers are looking for technologies that will help them provide a perfect combination of all three aspects as per the customer requirement to gain maximum market share. As dye sublimation transfer printing process is comparatively costlier than other alternatives, customers are very cautious regarding the quality of the papers.
There is also high demand for customization of paper rolls in terms of lengths and width of the roll as the consumer has to additionally invest time and money for trimming the rolls to meet their requirements. There are not many manufacturers equipped with providing a wide range of specification creating a huge opportunity for players to enhance their product offerings and attracts more number of customers.
Textile Transfer Paper Market Landscape
Hansol Paper Co., Ltd., Sappi Limited, Guangdong Guanhao High-tech Co., Ltd. are the top players operating in the textile transfer paper market. Furthermore, Neenah Coldenhove Holding B.V., and Felix Schoeller Group, NanJing Hanrun Paper Industrial Co., Limited and Kaspar Papir are also some of the noticeable players in the textile transfer paper market. The Tier 3 players in the market hold 55-65% in the global textile transfer paper market. In conclusion, key players contribute almost 35-45% of the global market.
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